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Bring Your Own Frontend with Headless eCommerce

A proper headless commerce architecture will let you power your webshop, native apps, in-store kiosks, point of sales, and even in-store digital signage. They are allowing you to have a digital-only approach or a combination with physical stores and showrooms. Each can be built in the frontend of your choice with rich product & marketing content coming from a centralized PIM.

Maximum flexibility, BYOF - bring your own front end.

Headless eCommerce bring your own frontend

JavaScript Frameworks or Native Apps: You Choose

Frontend technology is moving with lightning speed these days. New frameworks and approaches for writing web apps, progressive web apps, and native apps are changing at a rapid pace. JavaScript frameworks are probably the most popular choice today by frontend developers. 

There are many frameworks out there and the list keeps growing. You probably already have your favorite, but according to Google Trends React has the most momentum:

Fast Iterations with Decoupled Frontends

Decoupled frontends with headless commerce mean that you have your frontend connected via an eCommerce API. The responsibility of the frontend is to display the product catalog and deliver the eCommerce shopping experience.

Since the product and marketing content is available via the API, you can easily add multiple heads to your eCommerce. Heads or storefronts can be added to experiment with new customer experiences and build an omnichannel eCommerce experience.

Examples of heads that can be served from a single PIM service are:

  • Webshop
  • Mobile App
  • Point of Sales (POS)
  • In-store kiosk
  • Digital signage

You can even use a headless eCommerce strategy to populate designs for a traditional printed catalog by populating Figma with product information from GraphQL.