Bring your own Frontend with Headless eCommerce
A proper headless eCommerce architecture will let you power your webshop, native apps, in store kiosks, point of sales and even in store digital signage. Allowing you to have a digital only approach or a combination with physical stores and showrooms. Each can be built in the frontend of your choice with rich product & marketing content coming from a centralized PIM. Maximum flexibility; BYOF - bring your own frontend.
Fast Iterations with Decoupled Frontends
Decoupled frontends with headless eCommerce basically means that you have your frontend connected via an eCommerce API. The responsibility of the frontend is to display the product catalogue and deliver the eCommerce shopping experience.
Since the product and marketing content is available via the API you can easily add multiple heads to your eCommerce. Heads or storefronts can be added to experiment with new customer experiences and build an omni channel eCommerce experience.
Examples of heads that can be served from a single PIM service are:
- Mobile App
- Point of Sales (POS)
- In store kiosk
- Digital signage
You can even use a headless eCommerce strategy to populate designs for a traditional printed catalogue by for example populating Figma with product information from GraphQL.