Introduction to Content Modeling with Crystallize Shapes
Modeling is the most important step of any application, as it defines the ideas and direction of both product and content marketing. In this Livestream, we go through the process of designing our content architecture. As an example, we will design and model out the Netflix content model.
Taxonomy for Product Information Using Topic Maps
A great taxonomy can improve how your customers find the right product faster, allow for better navigation structures, and provide better product descriptions. By properly tagging your products with topics that describe different concepts you will ultimately increase your eCommerce conversion rate. We will be using the topic maps in Crystallize to demonstrate how you can add a rich taxonomy to your product information.