The Product Universe® for agentic commerce
Sell to people
and their AI
Your customers' behavior is changing. Their AI is reading the web now, and deciding where they shop. Your product story has to be compelling enough to draw people in, and structured enough that AI can read it. Crystallize does both.
Trusted by over 10,000+ developers, teams, and their clients worldwide that are not easily impressed.
The Product
Universe®
Traditional commerce setups require separate platforms for PIM, CMS, DAM, and the commerce engine. Four systems, four bills, four teams that don't share a workflow. Crystallize has one. Combining products, content, media, and commerce. One model, one admin, one API call. That's The Product Universe®.
API calls served year-to-date. The platform you're on the fence about is already running at scale.
One platform. One bill. One login.
Built for your
next move
Adding subscriptions. Opening new countries. Selling to enterprise buyers who want a B2C experience. Grow your commerce stack as you grow. Without a re-platform, without a second tool, without a second bill.
- Subscriptions
- B2B
- Multi-market
- Sell anything
Recurring revenue
Add subscriptions as a revenue stream
Most brands aren't missing subscriptions because they can't engineer them. They're missing them because adding them means a second platform and a second bill. Crystallize lets you turn it on without one. Contracts, metering, tiers, pause and resume.
B2B reborn
Your B2B buyers expect a B2C experience
Businesses buy from people, and those people now expect storefronts, fast checkout, and product stories. Keep the contracts, hierarchies, and approvals B2B actually needs. Pair them with the experience B2C buyers expect.
Global from day one
Open a new country, not a new platform
New currencies, new taxes, new pricing, new languages. New countries should be a launch, not a rebuild. Multi-market by default, not by integration.
Sell anything you make
Physical, digital, services, subscriptions
Cars, books, software, coffee, dealer parts. One catalog, any product type. The platform doesn't care what you're selling. It cares that you're selling it well.
Checkout funnel insights
Gain real-time visibility into your checkout funnel with Crystallize’s insights. Monitor active carts, track abandoned checkouts, and capture completed purchases with instant updates, enabling data-driven decisions to optimize conversion rates.
Subscriptions for Recurring Sales
Enhance customer convenience with subscription commerce options to build solid and growing revenue streams. Experiment with a variety of offers to discover your market sweet spot.
Unlimited Sales Channels
Expand your reach and sell to anyone, anywhere. Connect with your target audiences across all channels, whether B2B, B2C, D2C, R2D2 and beyond.
Pretty Pricing
Optimize your pricing strategy with discounts and promotions to maximize conversion. Reward loyal customers by providing exclusive offers. Boost basket size, conversion rates, and repeat sales.
Go international
Expand your business internationally with local language and currency support. Improve conversion rates by offering customers a shopping experience in their preferred language.
See how Crystallize fits your business.
Check how your business can benefit from The Product Universe.
Built the way
AI reads
AI agents don't browse. They query. They need structure, relationships, and meaning. Crystallize is semantic from day one, so your products are readable by ChatGPT, Claude, Gemini, and Perplexity without rewrites, plugins, or schema mapping.
A story without
data is fiction
Data without a story is a spreadsheet. In Crystallize, story and data live in the same product. Same app. Same API call.
One foundation.
Four ways it pays off.
Crystallize is AI-native by design. One model holds your products, content, and media. Your data takes the shape of your business, and your workflows run themselves.
AI Native
Built for AI, not retrofitted
Most platforms are retrofitting AI on top of legacy data models. Crystallize doesn't have to. The foundation was already structured, semantic, and machine-readable. MCP is already available for agents to query.
One Source of Truth
One model. All aware of each other.
Products, content, media, taxonomy. One model, all aware of each other. Change a spec, the story updates. Change a price, every channel knows.
Shape Your Universe
Data shaped like your business
Model your products like the world actually sees them. A car has a configuration. A sneaker has a colorway. A subscription scales with usage. Your data should look like your business.
Beyond Automation
AI does the repetition
Translation, content generation, attribute enrichment. Table stakes, automated. AI assists across data modeling, workflow building, and customization. Your team focuses on growth, not repetition.
Editorial delight
Effortlessly organize, enrich, and manage your product data and marketing content. Enjoy a conductor’s overview, a craftsman’s control, and execute mass operations with efficiency.
Tailor-made product data models
Design data models precisely aligned with your business needs. The Product Universe is your foundation for achieving your eCommerce goals and aspirations. Tell your story - completely, your way.
Data quality and governance
With robust data quality rules and seamless collaboration workflows, ensure flawless product data every time. Eliminate errors, maintain consistency, and create perfection.
Omnichannel deliver
Deliver real-time product information to any channel. Use superfast GraphQL APIs, backed by a global CDN, for instant and reliable data delivery. Be where your audience is. Adopt an omnichannel strategy for your business.
Designed for automation
Streamline processes such as translation, pricing, and data classification. Event-driven APIs give developers superpowers to automate and innovate with ease.
Ask it anything
Agents read
structure, not paint
The Product Universe® speaks GraphQL and MCP natively. Day one. So AI agents can read your catalog, draft a quote, configure a subscription, or fill a cart, without scraping a single line of HTML.
Discoverable by AI
On the shelf when AI shops
When ChatGPT, Claude, Gemini, or Perplexity answer 'where do I buy this?', the answer is your catalog or it isn't. Crystallize is structured so agents can read your products, compare them, and recommend them. No scraping, no plugin.
Agentic checkout
Agents fill carts, not just product pages
From AI search to AI transactions. AI used to look up your products and send the customer to you. Now it builds the order. Open your storefront's API to agents, and they draft quotes, configure subscriptions, fill carts. You decide what they can do. Your customer just confirms.
Multi-LLM by default
Speaks every major model
Today's leading LLM is tomorrow's runner-up. Build on MCP and GraphQL, the open standards every major model already speaks, and you don't bet your AI strategy on one. ChatGPT, Claude, Gemini, Perplexity, plus whatever wins next year. One integration covers them all.
Day one, not roadmap
Built this way, not bolted on
Most platforms were built for people, then bolted on AI as an upsell. You pay for the AI tier and wait on the roadmap. Crystallize was structured and queryable from day one, so agents already use it the way it was designed. No upgrade, no add-on bill, no retrofit.
- GraphQL — edge-served catalog API
- MCP — AI agents read your catalog directly
- CLI — Crystallize CLI
- API — Webhooks
When AI makes mediocre commerce instant,
craft becomes the only moat
The Product Universe®
One foundation beats five tools
If it's easier to think in traditional stacks, The Product Universe® combines what would normally be separated into PIM, CMS, commerce, subscriptions, and AI operations.
