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We share information from programming to case studies and best practice within PIM & headless ecommerce.

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Build Faster, Smarter, Better: The Ultimate Next.js eCommerce Boilerplate

The Crystallize open-source starter kit provides developers with a robust boilerplate to quickly build modern, scalable eCommerce storefronts using the latest front-end technologies and best practices in performance, content modeling, and user experience.

Headless Commerce: Transforming eCommerce with Flexibility and Scalability

Headless commerce is transforming the eCommerce landscape. It's a paradigm shift that offers unprecedented flexibility, scalability, and customization for businesses while improving the customer experience.

Hands-On Experience: eCommerce Store with Astro?

Astro🚀 has been a hot topic since its release in June 2022, especially because it is extremely fast. So it was a no-brainer to choose which framework we should go with next for our series of minimal eCommerce boilerplates titled ‘dounut’.

Hot topics

Subscriptions (API) Overview

Today, we will explore the Subscription API… how it works, and its benefits and differences from some competitors.

Frontend Performance Measuring, KPIs, and Monitoring

Frontend performance matters for user experience, conversion, ad placements, and good old SEO. To build fast websites, you must define performance metrics and KPIs and monitor, understand, and act on them.

Understanding Product Information Management (PIM) Done Headless

A headless approach to PIM means having a service ready to manage product information in seconds. Product information and content are delivered via an API. There are no templates, no web pages, only structured content—pure developer bliss.

Reimagining Sweef.se: A Case Study on Enhancing Performance and User Experience Through Next.js and Crystallize

Enriching online shopping experience amidst a challenging furniture market with Next.js and Crystallize.

Latest

Building a 3D/AR Product Configurator with Crystallize and <model-viewer> (Furniture Example)

Imagine letting your customers virtually place a chair in their living room before making a purchase – that’s the magic of 3D and AR in e-commerce.

10 Best e-commerce Platforms: Guide for Developers and Business Owners

Gartner Magic Quadrant view, business expectations, industry leaders' opinions, and most popular solutions… best of articles come in all shapes and sizes. This one of ours about eCommerce platforms in 2025 is a bit different, we hope.

GraphQL for eCommerce: Benefits, Use Cases, and Best Practices

Why the buzz? Well, GraphQL is changing the game for e-commerce, allowing stores and apps to communicate with backends more efficiently. It reduces excessive data retrieval, making sites run faster, and helping them adapt quickly to new ways of reaching customers.

Why/When to Go Headless (ROI and Suitability)?

Is headless commerce really beneficial (e.g., at what scale does it make sense, what are the pros vs. cons, and is it overkill for small companies)? Let's explore when headless commerce delivers real ROI, highlight the critical considerations, and help you decide if this strategic investment aligns with your brand goals.

2025 PIM Statistics: How Product Information Management is Revolutionizing eCommerce?

Tired of product data in Excel sheets, PDFs, and siloed data solutions? Eyeing a PIM platform but not sure how to convince other stakeholders? Good. We have some PIM stats for you to share.

Product Information Management Done Headless