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We share information from programming to case studies and best practice within PIM & headless ecommerce.

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Build Faster, Smarter, Better: The Ultimate Next.js eCommerce Boilerplate

The Crystallize open-source starter kit provides developers with a robust boilerplate to quickly build modern, scalable eCommerce storefronts using the latest front-end technologies and best practices in performance, content modeling, and user experience.

Headless Commerce: Transforming eCommerce with Flexibility and Scalability

Headless commerce is transforming the eCommerce landscape. It's a paradigm shift that offers unprecedented flexibility, scalability, and customization for businesses while improving the customer experience.

Hands-On Experience: eCommerce Store with Astro?

Astro🚀 has been a hot topic since its release in June 2022, especially because it is extremely fast. So it was a no-brainer to choose which framework we should go with next for our series of minimal eCommerce boilerplates titled ‘dounut’.

Hot topics

Subscriptions (API) Overview

Today, we will explore the Subscription API… how it works, and its benefits and differences from some competitors.

Frontend Performance Measuring, KPIs, and Monitoring

Frontend performance matters for user experience, conversion, ad placements, and good old SEO. To build fast websites, you must define performance metrics and KPIs and monitor, understand, and act on them.

Understanding Product Information Management (PIM) Done Headless

A headless approach to PIM means having a service ready to manage product information in seconds. Product information and content are delivered via an API. There are no templates, no web pages, only structured content—pure developer bliss.

Reimagining Sweef.se: A Case Study on Enhancing Performance and User Experience Through Next.js and Crystallize

Enriching online shopping experience amidst a challenging furniture market with Next.js and Crystallize.

Latest

Frontend Performance Checklist

Our Frontend Performance Checklist is a comprehensive, platform-agnostic guide that enumerates key front‑end best practices and optimizations for maximizing website speed and efficiency. It distills these performance strategies into an actionable checklist to help developers build faster, more efficient web applications.

Optimizing Site Speed and Reducing Page Load Time: A Comprehensive Guide

Site speed and page load time aren’t just technical metrics – they are make-or-break factors for sales and customer satisfaction, prompting the question of ideal website loading speed in 2025 and effective optimization strategies.

AVIF vs. WebP: Speed, Quality, and Browser Support

WebP and AVIF are two next-generation formats developed to significantly reduce file sizes while maintaining image quality, making them essential tools for both developers and business stakeholders looking to optimize site performance. But which one is better for your use case?

Hierarchical Customer Segmentation in Crystallize: Organize, Personalize, and Optimize

Hierarchical segmentation is valuable for developers managing complex customer rules and strategists seeking to boost engagement and sales. Crystallize natively supports this, simplifying implementation.

Promotion Engine: Where Power Meets Play with Crystallize

Crystallize's new Promotion Engine (from the visual UI to API controls) helps businesses capitalize on key moments with powerful discounting and a user-friendly, skill-tree-style interface.

What Is Composable Commerce?

No longer a buzz term, composable commerce represents a paradigm shift in eCommerce architecture, fundamentally redefining how businesses approach their online shopping experiences. Given the benefits, it’s no wonder.