Crystallize logo
Answers/Marketing Stuff

Marketing Stuff

Every business needs a bit of marketing. Here we aim to help you understand what you can do for your business that you haven’t thought about.

In this section

What Is Brand Equity?Open subnavigation for What Is Brand Equity?What Is a Brand Archetype?Open subnavigation for What Is a Brand Archetype?Brand Awareness and Brand RecognitionOpen subnavigation for What Are Brand Awareness and Brand Recognition?Branded vs. Non-Branded KeywordsOpen subnavigation for Branded vs. Non-Branded KeywordsWhat Is Audience Segmentation?Open subnavigation for What Is Audience Segmentation?What Is a User Persona?Open subnavigation for What Is a User Persona?What Is Offline Marketing?Open subnavigation for What Is Offline Marketing?What Is Post-click Marketing?Open subnavigation for What Is Post-click Marketing?Ad Exchange Vs. Ad NetworkOpen subnavigation for What is the Difference Between Ad Exchange and Ad Network?What Is a Demand-Side Platforms?Open subnavigation for What Is a Demand-Side Platforms (DSP)?What Is a Supply-Side Platform?Open subnavigation for What Is a Supply-Side Platform (SSP)?What Is Real-Time Bidding?Open subnavigation for What Is Real-Time Bidding (RTB)?What Is PPC Management?Open subnavigation for What Is PPC Management?What Is Return On Ad Spend?Open subnavigation for What Is Return On Ad Spend (ROAS)?What Is Cost of Goods Sold?Open subnavigation for What Is Cost of Goods Sold (COGS)?What Is A Click-Through Rate?Open subnavigation for What Is A Click-Through Rate (CTR)?What Is Cost Per Click?Open subnavigation for What Is Cost Per Click (CPC) for eCommerce Advertising?What Is Cost-Per-Impression?Open subnavigation for What Is Cost-Per-Impression (CPM)?What Is Data-driven Marketing?Open subnavigation for What Is Data-driven Marketing?What Is a GTM Strategy?Open subnavigation for What Is a Go to Market (GTM) Strategy?What Is DTC Marketing?Open subnavigation for What Is DTC Marketing?Measurement vs. AttributionOpen subnavigation for Measurement vs. AttributionLCA vs. DDA ModelOpen subnavigation for Last-Click Attribution (LCA) vs. Data-Driven Attribution (DDA) ModelDo You Need Online Chat?Open subnavigation for What Are the Benefits of Online Chat in eCommerce?What Is Online Reputation Management?Open subnavigation for What Is Online Reputation Management?