Core eCommerce Operations and Definitions

This section defines the fundamental building blocks of day-to-day commerce—from product data management (SKUs, DAM, PIM) to the complexities of order fulfillment and dynamic pricing engines—equipping you with the operational vocabulary to run a frictionless business.

1. What is a SKU (Stock Keeping Unit)? Why it's here: It is the absolute atom of e-commerce. Every single person in retail needs to know this. It is the perfect entry-level "Essential."

2. What is the Digital Shelf? Why it's here: A highly strategic term that has gained massive traction. It reframes "product pages" as competitive real estate, crucial for modern brand managers.

3. What is Order Fulfillment? Why it's here: The backbone of customer satisfaction. In a world of Amazon Prime, understanding fulfillment logistics is non-negotiable for operations teams.

4. What is CRM (Customer Relationship Management)? Why it's here: The central hub for customer data. It bridges the gap between the "Business" section (Strategy) and this "Essentials" section (Operations).

5. What is Dynamic Pricing? Why it's here: A sophisticated tool that is becoming standard. Explaining this moves the user from "beginner" to "intermediate" knowledge.

6. What Are Digital Products? Digital products, also known as virtual products, digital goods, or e-products.