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Commercetools
vs.
Shopify

In eCommerce, Commercetools and Shopify offer distinct paths to online retail success. Commercetools provides a headless, API-first platform, allowing businesses to create customized digital experiences. Shopify, a SaaS solution, offers a user-friendly interface with extensive built-in features suitable for businesses aiming for quick deployment and ease of use. This comparison explores their differences to help you select the platform that best fits your business needs.

Commercetools

  • Full support iconMicroservices-based
  • Full support iconRobust enterprise features
  • Full support iconFlexible integration
  • No support iconCustomization overhead
  • No support iconLess emphasis on content storytelling
  • No support iconHigher costs
What is Commercetools

commercetools is a cloud-native, headless commerce platform that delivers an API-first, microservices-based architecture for building modern, scalable ecommerce solutions. It’s designed to provide complete flexibility by decoupling the backend commerce engine from the frontend presentation layer, allowing companies to create custom digital experiences.

Usecases for Commercetools

Tailored for enterprises looking for a modular, cloud-native commerce platform for complex architectures.

Shopify

  • Full support iconUser-friendly interface
  • Full support iconExtensive theme selection
  • Full support iconComprehensive App ecosystem
  • Full support iconCan be launched without developers
  • No support iconProprietary coding language
  • No support iconContent management limitations
  • No support iconTransaction fees
What is Shopify

Shopify is a cloud‐based ecommerce platform that enables businesses of all sizes to quickly set up, manage, and scale their online stores. As a SaaS solution, Shopify provides a complete suite of tools—including website design, inventory and order management, payment processing, and marketing automation—all from one easy-to-use platform.

Usecases for Shopify

Perfect for quickly deploying small to medium-sized online stores with a wide range of out-of-the-box features.

Full support icon Full
No support icon None
Partial support icon Partial
Integration support icon Integration

Tech

Architecture
Microservices
Monolithic / Modular
Event based architecture with horizontal scaling
Cloud infrastructure
GCP / AWS
Shopify Cloud
AWS
API coverage
REST / GraphQL
REST / GraphQL
GraphQL
Built with
JavaScript
Ruby / PHP
TypeScript / GraphQL
Security features
OAuth2 / PCI DSS
SSL / 2FA / PCI DSS
OAuth / JWT
Scalability
Full support icon
Full support icon
Full support icon
Maintenance
Managed
Managed
Full support iconManaged
Customization level
Full support icon
Partial support icon
Full support icon
Frontend integration
Full support iconFlexible SDKs
Liquid / SDKs
Frontend agnostic
AI/Machine learning
Partial support iconVia extensions
Partial support iconVia apps
Partial support iconVia third-party
Multitenancy
Full support icon
Full support icon
Full support icon

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Features

Headless commerce
Full support icon
Partial support iconSupported with APIs
Full support icon
Product information management (PIM)
Partial support iconThird-party plugins
Partial support iconVia Apps/Extensions
Full support iconBuilt-in
Digital asset management (DAM)
Partial support iconBuilt-in with Extensions
Partial support iconAdd-on via Extension
Full support iconBuilt-in
Order management
Full support icon
Full support icon
Full support icon
Content management system (CMS)
Third-party CMS
Partial support iconBasic CMS
Full support iconBuilt-in
Multichannel selling
Full support icon
Full support icon
Full support icon
SEO optimization tools
Full support iconBuilt-in
Full support iconBuilt-in
Full support icon
Customization and theming
Full support icon
Full support icon
Full support icon
Internationalization
Full support iconMulti-language / multi-currency
Full support iconMulti-language / multi-currency
Full support iconMulti-language / multi-currency
API-First Design
Full support icon
Full support icon
Full support icon
Ecosystem and integrations
Expanding
Vast
Expanding
Checkout customization
High Flexibility
Limited
High flexibility
Subscription services
Partial support iconSupported
Full support icon
Full support iconBuilt-in
CRM integration
Via API
Full support icon
Via API
Analytics and reporting
Full support icon
Full support icon
Full support icon
Marketplace
Full support iconLimited
Full support icon
No support icon
User experience
Developer-focused
User-friendly
Intuitive / Dev focused

Pricing

Pricing model
Custom (contact for quote)
Subscription tiers / Additional fees for apps
Subscription-based
Free Tier availability
No support icon
Partial support icon14-day free trial
Full support iconNot limited on features
Entry-level price
Custom
Starts at $29/month
Custom
Enterprise-level price
Custom
Custom
Custom

Support

Support options
Email / Professional Support / Community
24/7 Support / Community / Dedicated support (Plus and Advanced plans)
Slack / Community / Dedicated account manager (Enterprise)
Documentation quality
Detailed / Developer-focused
Comprehensive / User-friendly
Comprehensive, well-organized
Additional resources
API Documentation / Tutorials / Guides
Help Center / API Documentation / Guides
Livestream videos / API Reference / Developer guides

Community

Community and forums
Growing and Active
Large and Active
Growing and Active (Slack)
Professional training
Full support icon
Full support icon
Full support icon
Certification programs
No support icon
Full support icon
Full support icon

DISCLAIMER: The comparison pages on this website are based on publicly available information and are intended for informational purposes only. While we strive to provide accurate and up-to-date content , we make no representations or warranties regarding the completeness or accuracy of the information presented. Readers are advised to consult the official websites of the respective platforms for the most current details, as features and specifications are subject to change without notice.