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About

Our vision is creating the ultimate headless commerce service, redefining how to build, grow and succeed with business online.

Our mission is to push the boundaries of Internet craftsmanship.

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Diversity and Inclusion

We are a diverse team, remote and globally distributed.

We strategically bring different perspectives together to create a better working environment wherever everyone can feel at home. Diversity is not only about nationality, gender or age - but to have perspectives from a variety of backgrounds; culture, education, experience, age, hobbies, expertise and any other aspect that we bring to the table.

No egos philosophy. We believe that the best idéa, solution or concept should win. This is an important part of our culture where everyone is invited and everyone's voices are heard.

By building a diverse team we believe that we ultimately build a better product for our customers. As a team we have more fun and have the possibility to exchange ideas and learn from each other along the way.

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Internet craftsmanship

Internet craftsmanship defines everything we do. We enable a movement of Internet craftsmanship that will shape the future of online experiences at any scale. Making a better Internet experience for everyone.

To us Internet craftsmanship means:

Internet craftsmanship. Illustration of a man with a zoom lens carefully fixing a browser window with legs and a smile. He is surrounded by plants and teddybear parts
1.Attention to details with design driving every aspect from user experience to API design.
2.Always strive for better performance by hunting milliseconds.
3.Use facts and data to continuously improve. No guesswork.
4.Expertly crafted customer experiences that fit your business. Tailor made.
5.Sharing expert knowledge to enable more Internet craftsmen with superpowers.

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The team

Crystallize is a remote first, diverse team of Internet craftswomen and craftsmen. Designers and engineers on a mission to push the boundaries of Internet craftsmanship.

Bård Farstad CEO

Bård Farstad

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Håkon Krogh Head of Engineering

Håkon Gullord Krogh

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Aina Solvang Accounting
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Aina Solvang

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Daniel Salvado Frontend Developer

Daniel Salvado

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Michael Smesnik Lead Backend Developer

Michael Smesnik

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Victor Ribero Frontend Developer
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Victor Ribero

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Stavros Sotiropoulos Partner Manager
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Stavros Sotiropoulos

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Dhairya Dwivedi Illustrated

Dhairya Dwivedi

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Brendan Goodenough Backend Developer
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Brendan Goodenough

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Pedro Tavares

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Deeksha Sharma

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Didrik Steen Hegna

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Lene Aspen Nilsen

Lene Aspen Nilsen

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Aleksander Farstad Busniess Magic
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Aleksander Farstad

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Joel Benjamin

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Bartosz Sokolow Illustrator

Bartosz Sokolow

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Silje Bogen Human resources
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Silje Bogen

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The Story

Crystallize was founded in 2017 based on two principles:

  • Using Internet craftsmanship to design and engineer the best headless eCommerce service for building business online. 
  • Utilizing the same principles of the internet craftsmanship in every aspect when we build our own company and defining our own business model. 

Giving us an extreme focus on removing friction to free up resources and focus on what really matters;  team, customers, product and growth. Creating even more value for our customers and partners. Exemplified with our simplified legal framework and the way we price our service with a free tier with generous quotas and no limit on features to how we build our globally distributed team and digital customer journey.

We want to use these principles to build a movement based on Internet craftsmanship. With our approach we want to support the craftswomen and craftsmen of the Internet to build:

  • Tailor made customer experience with beautiful service design. Merging customer interaction, digital service and business. Service designers bliss. #CX (customer experience)
  • Beautiful and efficient user interfaces #UX (user experience)
  • Custom fit information architecture and content modeling to fit your business. Not one size fits all. A dream for information architects and content strategists. #IA (information architecture)
  • Super fast and easy to use APIs and open source starters for developer happiness. #DX (developer experience)
  • Enable business owners to make better decisions based on insight and data.

Design ♥️ engineering - in every aspect.

Crystallize is a New Normal Group company

Having been at the frontier of digital technology and business models for the last twenty years, we have learnt the lessons for what to do and more importantly; what not to do. What to leave out. Both in terms of product scope as well as for your own business model. 

The founding brothers Bård and Aleksander Farstad have taken earlier ventures to global scale, serving some of the most demanding clients globally, like The Economist, Financial Times, KitchenAid and NASA, building global ecosystems of partners and developers across all continents.

New Normal Group is a venture accelerator and investor, founded by Bård, Aleksander and their partners, with a mission to build exponential software companies that chase the new normal of their industry. 

Being extremely hands-on, strategically and systematically supporting founding teams while at the same time supporting them with funding and resources so they can focus on what matters the most; to build a world class team, creating products customers love and drive growth. 

As we ourselves also are entrepreneurs, Crystallize is a venture fully incubated by New Normal Group in 2017. Now a fully independent company, where Bård spends all his time as CEO, Crystallize still enjoys being a New Normal Group company. With their support we can still focus on what matters most; building the ultimate headless commerce service that redefines how to build, grow and succeed with business online, while pushing the boundaries of internet craftsmanship.

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