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About

Our vision is creating the ultimate headless commerce service, redefining how to build, grow and succeed with business online.

Our mission is to push the boundaries of Internet craftsmanship.

Diversity and Inclusion

We are a diverse team, remote and globally distributed.

We strategically bring different perspectives together to create a better working environment wherever everyone can feel at home. Diversity is not only about nationality, gender or age - but to have perspectives from a variety of backgrounds; culture, education, experience, age, hobbies, expertise and any other aspect that we bring to the table.

No egos philosophy. We believe that the best idéa, solution or concept should win. This is an important part of our culture where everyone is invited and everyone's voices are heard.

By building a diverse team we believe that we ultimately build a better product for our customers. As a team we have more fun and have the possibility to exchange ideas and learn from each other along the way.

See our open opportunities
Drawing of the world we alot of people around it

Internet craftsmanship

Internet craftsmanship defines everything we do. We enable a movement of Internet craftsmanship that will shape the future of online experiences at any scale. Making a better Internet experience for everyone.

To us Internet craftsmanship means:

Internet craftsmanship. Illustration of a man with a zoom lens carefully fixing a browser window with legs and a smile. He is surrounded by plants and teddybear parts
1Attention to details with design driving every aspect from user experience to API design.
2Always strive for better performance by hunting milliseconds.
3Use facts and data to continuously improve. No guesswork.
4Expertly crafted customer experiences that fit your business. Tailor made.
5Sharing expert knowledge to enable more Internet craftsmen with superpowers.

The team

Crystallize is a remote first, diverse team of Internet craftswomen and craftsmen. Designers and engineers on a mission to push the boundaries of Internet craftsmanship.

Bård Farstad CEO
Bård Farstad

Bård Farstad

twitter logoCEO

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Didrik Steen Hegna illustrated

Didrik Steen Hegna

twitter logoHead of Design

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twitter logoNorway

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Håkon Krogh Head of Engineering
Håkon Gullord Krogh illustrated

Håkon Gullord Krogh

twitter logoHead of Engineering

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twitter logoNorway

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Ståle Eikeri Illustrated

Ståle Eikeri

twitter logoVP Revenue

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Sébastien Morel

Sébastien Morel

twitter logoCTO

twitter logoFrance

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Simen Li Løkaas

Simen Li Løkaas

twitter logoCFO

twitter logoNorway

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Nebojsa Radakovic illustrated

Nebojsa Radakovic

twitter logoMarketing Director

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Daniel Salvado Frontend Developer
Daniel Salvado illustrated

Daniel Salvado

twitter logoRelease Manager

twitter logoPortugal

twitter logoPortugal

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Michael Smesnik Lead Backend Developer
Michael Smesnik illustrated

Michael Smesnik

twitter logoLead Backend Developer

twitter logoAustria

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Vasil Dimitrov profile picture
Vasil Dimitrov - Frontend developer @ Crystallize

Vasil Dimitrov

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Matěj Horák
Matěj Horák

Matěj Horák

twitter logoBackend Developer

twitter logoCzech Republic

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Minna Lunney

Minna Lunney

twitter logoDocumentation Lead

twitter logoUSA

twitter logoUSA

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Aina Solvang Accounting
Aina Kristine Solvang illustrated

Aina Kirstine Solvang

twitter logoAccounting

twitter logoSouth Korea

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Dhairya Dwivedi illustrated

Dhairya Dwivedi

twitter logoDeveloper Experience Engineer

twitter logoIndia

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Profile picture of Gina Kirlew
Gina Kirlew illustrated

Gina Kirlew

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twitter logoUSA

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Veljko Simakovic Illustrated

Veljko Simakovic

twitter logoDeveloper Experience Engineer

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twitter logoSerbia

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Brendan Goodenough Backend Developer
Brendan Goodenough Illustrated

Brendan Goodenough

twitter logoDeveloper Experience Engineer

twitter logoNew zealand

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Pedro Tavares illustrated

Pedro Tavares

twitter logoBackend Developer

twitter logoPortugal

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Karen Marie Farstad
Karen Marie Farstad illustrated

Karen Marie Farstad

twitter logoContent Marketing Intern

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Aleksander Farstad Busniess Magic
Aleksander Farstad Illustrated

Aleksander Farstad

twitter logoBusiness | Chairman

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Apply to our open positions

Open positions

The Story

Crystallize was founded in 2017 based on two principles:

  • Using Internet craftsmanship to design and engineer the best headless eCommerce service for building business online. 
  • Utilizing the same principles of the internet craftsmanship in every aspect when we build our own company and defining our own business model. 

Giving us an extreme focus on removing friction to free up resources and focus on what really matters;  team, customers, product and growth. Creating even more value for our customers and partners. Exemplified with our simplified legal framework and the way we price our service with a free tier with generous quotas and no limit on features to how we build our globally distributed team and digital customer journey.

We want to use these principles to build a movement based on Internet craftsmanship. With our approach we want to support the craftswomen and craftsmen of the Internet to build:

  • Tailor made customer experience with beautiful service design. Merging customer interaction, digital service and business. Service designers bliss. #CX (customer experience)
  • Beautiful and efficient user interfaces #UX (user experience)
  • Custom fit information architecture and content modeling to fit your business. Not one size fits all. A dream for information architects and content strategists. #IA (information architecture)
  • Super fast and easy to use APIs and open source starters for developer happiness. #DX (developer experience)
  • Enable business owners to make better decisions based on insight and data.

Design ♥️ engineering - in every aspect.

Crystallize is a New Normal Group company

Having been at the frontier of digital technology and business models for the last twenty years, we have learnt the lessons for what to do and more importantly; what not to do. What to leave out. Both in terms of product scope as well as for your own business model. 

The founding brothers Bård and Aleksander Farstad have taken earlier ventures to global scale, serving some of the most demanding clients globally, like The Economist, Financial Times, KitchenAid and NASA, building global ecosystems of partners and developers across all continents.

New Normal Group is a venture accelerator and investor, founded by Bård, Aleksander and their partners, with a mission to build exponential software companies that chase the new normal of their industry. 

Being extremely hands-on, strategically and systematically supporting founding teams while at the same time supporting them with funding and resources so they can focus on what matters the most; to build a world class team, creating products customers love and drive growth. 

As we ourselves also are entrepreneurs, Crystallize is a venture fully incubated by New Normal Group in 2017. Now a fully independent company, where Bård spends all his time as CEO, Crystallize still enjoys being a New Normal Group company. With their support we can still focus on what matters most; building the ultimate headless commerce service that redefines how to build, grow and succeed with business online, while pushing the boundaries of internet craftsmanship.

Browser with a map and search field illustration

Looking for us in three dimensions?

Remote first, but the perks of having some social gatherings at these offices.

  • 🇳🇴

    HQ Kverndalsgata 8,
    3717 Skien, Telemark,

  • 🇳🇴

    Myntgata 2,
    0151 Oslo Norway

  • 🇺🇸

    845 Market St, Suite 450,
    San Francisco, California 94103

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