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We share information from programming to case studies and best practice within PIM & headless ecommerce.

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Build Faster, Smarter, Better: The Ultimate Next.js eCommerce Boilerplate

The Crystallize open-source starter kit provides developers with a robust boilerplate to quickly build modern, scalable eCommerce storefronts using the latest front-end technologies and best practices in performance, content modeling, and user experience.

Headless Commerce: Transforming eCommerce with Flexibility and Scalability

Headless commerce is transforming the eCommerce landscape. It's a paradigm shift that offers unprecedented flexibility, scalability, and customization for businesses while improving the customer experience.

Hands-On Experience: eCommerce Store with Astro?

Astro🚀 has been a hot topic since its release in June 2022, especially because it is extremely fast. So it was a no-brainer to choose which framework we should go with next for our series of minimal eCommerce boilerplates titled ‘dounut’.

Hot topics

Subscriptions (API) Overview

Today, we will explore the Subscription API… how it works, and its benefits and differences from some competitors.

Frontend Performance Measuring, KPIs, and Monitoring

Frontend performance matters for user experience, conversion, ad placements, and good old SEO. To build fast websites, you must define performance metrics and KPIs and monitor, understand, and act on them.

Understanding Product Information Management (PIM) Done Headless

A headless approach to PIM means having a service ready to manage product information in seconds. Product information and content are delivered via an API. There are no templates, no web pages, only structured content—pure developer bliss.

Reimagining Sweef.se: A Case Study on Enhancing Performance and User Experience Through Next.js and Crystallize

Enriching online shopping experience amidst a challenging furniture market with Next.js and Crystallize.

Latest

Content Modeling Step-by-Step Guide

Content modeling, how is it done? It's not as tricky as it sounds! It usually starts with some good old-fashioned brainstorming and planning, often in team workshops.

Content Modeling with Structured Content Explained

Content modeling is the practice of defining structured content for your websites, apps, or any digital platform.

Content Modeling Tools

You can certainly sketch out content models on a whiteboard or in a notebook – and many teams start exactly that way. But it's better to use tools built for content modeling, right?

Frontend Performance Best Practices and Checklist

Our Frontend Performance Checklist is a comprehensive, platform-agnostic guide that enumerates key front‑end best practices and optimizations for maximizing website speed and efficiency. It distills these performance strategies into an actionable checklist to help developers build faster, more efficient web applications.

What Is Omnichannel Commerce and How It Powers Web, Mobile, and IoT Experiences?

Omnichannel commerce isn’t just a buzzword anymore – it’s an essential strategy for modern retail, shops, and pretty much any digital business.

10 Best E‑commerce Platforms for Developers and Business Owners in 2025

Explore 10 leading e‑commerce platforms for 2025—including monolithic SaaS solutions like Shopify, BigCommerce, and Magento; composable headless options such as CommerceTools and Commerce Layer; and unified GraphQL/PIM‑powered platforms like Crystallize. Match your business model, technical requirements, and budget to find the optimal balance of ease‑of‑use, performance, and flexibility.