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We share information from programming to case studies and best practice within PIM & headless ecommerce.

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Build Faster, Smarter, Better: The Ultimate Next.js eCommerce Boilerplate

The Crystallize open-source starter kit provides developers with a robust boilerplate to quickly build modern, scalable eCommerce storefronts using the latest front-end technologies and best practices in performance, content modeling, and user experience.

Headless Commerce: Transforming eCommerce with Flexibility and Scalability

Headless commerce is transforming the eCommerce landscape. It's a paradigm shift that offers unprecedented flexibility, scalability, and customization for businesses while improving the customer experience.

Hands-On Experience: eCommerce Store with Astro?

Astro🚀 has been a hot topic since its release in June 2022, especially because it is extremely fast. So it was a no-brainer to choose which framework we should go with next for our series of minimal eCommerce boilerplates titled ‘dounut’.

Hot topics

Subscriptions (API) Overview

Today, we will explore the Subscription API… how it works, and its benefits and differences from some competitors.

Frontend Performance Measuring, KPIs, and Monitoring

Frontend performance has a huge impact on user experience, business goals, and SEO rankings. A fast-loading page makes it easier for visitors to engage with your content (and more likely to stick around and convert).

Understanding Product Information Management (PIM) Done Headless

A headless approach to PIM means having a service ready to manage product information in seconds. Product information and content are delivered via an API. There are no templates, no web pages, only structured content—pure developer bliss.

Reimagining Sweef.se: A Case Study on Enhancing Performance and User Experience Through Next.js and Crystallize

Enriching online shopping experience amidst a challenging furniture market with Next.js and Crystallize.

Latest

What are the Best Google Tag Manager (GTM) Alternatives?

GTM is the standard for tracking, but with increasing website complexity, privacy concerns, and performance needs, it's worth reevaluating whether it remains the best tag manager option and what alternatives are available.

Keeping Websites Fast when Loading Google Tag Manager

Yes, Google Tag Manager can hurt performance—but mostly because of the third-party scripts it launches. The fastest wins are: cut non-essential tags, load the rest safely off the critical path, and consider server-side tagging where it truly helps.

Cart Performance at Scale: Crystallize Shop API Under Black Friday Load

We’ve put the Crystallize Shop API through a stress test to simulate the expected traffic during Black Friday. The results show that your storefront can handle millions of cart interactions per hour, ensuring smooth checkouts even during peak campaign traffic.

Mastering Flows in Crystallize: Smarter Content and Commerce Automation

Flows have always been about process orchestration; Flow Actions make them an automation engine delivering speed, consistency, and governance for their content and product lifecycles.

Why the EU Data Act Is a Golden Opportunity for Clients Using Crystallize (and a Headache for Most Others)

The EU Data Act is no longer theoretical — from September 12, 2025 onward, every business must support data portability, fair contracts, and switching rights. With Crystallize, compliance is built-in — no migrations, no nightmares.

Build Your Crystallize Service API Like a Pro

A cleanly built Service API isn’t just “glue code” — it’s the core scaffolding that allows your system’s architecture to evolve smoothly.