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Reimagining eCommerce: the Story of Crystallize

Instead of building a better PIM, CMS, eCommerce, or order management service, we wanted to design an API layer you need to market and sell your products on any channel, at any scale, and in any way you want it. A perfect product story engine, if you will.

Headless Commerce Explained

Headless commerce allows businesses to provide a personalized and brand-consistent experience across channels using APIs that connect the front-end presentation layer with back-end infrastructure that enables the ecommerce experience.

What Is PIM?

PIM is your centralized product information system from which the product data is distributed to all relevant stakeholders, teams, and sales channels.

Product Taxonomy Using Topic Maps

Product taxonomy implies organizing all the products in the catalog in a manner that makes it easy for customers to find the product they are looking for in the least amount of time. This can be done by categorizing products according to different properties such as color or material.

What Is A Headless CMS?

In simplest possible terms, a headless CMS is a backend content management system (CMS) that exists independently of the frontend or the presentation layer.

ECommerce SEO Checklist

This eCommerce SEO checklist gives you the most important factors for a better SERP ranking. Items include the page title, headers, URLs, link and video optimization through content strategy, front-end performance, and structured data formats.

Frontend Performance Measuring & KPIs

Frontend performance matters for accessibility, user experience, conversion rates, and of course, good old SEO. To build fast websites, you need to know what to measure and how to measure it.

How to Build Beautiful and Fast Jamstack eCommerce in 3 Steps?

Combine the power of Crystallize, our open source Jamstack eCommerce boilerplate using Next JS and React with serverless hosting on Vercel to launch fast headless commerce in just a few minutes.

The Project That Brought Crystallize To Life: Skien’s Cykkelfabrik

We have server-side rendered React using an early version of the Next.js framework on the front end and Crystallize powering the backend for complete product information, product storytelling, and order fulfillment management.