Subscription

This post explores three important functions: fetching products, adding to a cart using our brand-new Shop API and pushing orders. The queries mentioned in this post are not tied to any language; you will use the same queries regardless of your language.

In the ever-growing world of eCommerce, where consumers have endless choices, brands rule the world. Brands rule shopping habits. Brands rule shoppers' expectations. Well, we might not be there yet, but we’re pretty damn close, and that’s what makes building brand loyalty more important than ever.

It’s what can set you apart from competitors and ensure a constant stream of revenue.

And the industry realizes this. For example, 50% of marketers list brand loyalty as one of the top goals of their content marketing strategies.

How can you win the hearts and minds of customers so that they return to your business repeatedly? Why do people go from casually browsing for a product to fiercely advocating for a specific brand? How did the brand win them over?

A couple of months back, I talked about it with Bård Farstad, our CEO, and Ståle Eikeri, our sales guy and COO, and what you read are my notes turned into an article. It’s not like we share the best-kept secrets of turning shoppers into brand loyalists, it’s more like we share our experience and what worked for us.

Subscription ecommerce business models have seen fantastic growth in recent years. With Crystallize being at the forefront of it, now is the time to dive into the ins and outs of starting, running, and scaling an eCommerce subscription business.