It was 2006 and eCommerce was the wild west. You don't need much of a history lesson to remember how Shopify entered the market.
The static website hosting landscape has changed significantly in the past few years and is only getting better.
Why does only B2C eCommerce tech have all the shiny toys? Well, this is about to change.
Subscription ecommerce business models have seen fantastic growth in recent years. With Crystallize being at the forefront of it, now is the time to dive into the ins and outs of starting, running, and scaling an eCommerce subscription business.
A different, heavily opinionated look at the future of eCommerce. Let’s talk about the eCommerce trends like owned channels, community building, sustainability, App commerce, and B2B commerce that I think will dominate 2022.
React and static site generators (SSGs) built on top of it are gaining a lot of traction with frontend developers worldwide in the last couple of years. A ton of reasons for that.
We've talked lengths about site speed and performance affecting your search engine ranking and organic traffic but did you know site speed affects Adwords pricing and ranking as well?
Remember the unicorn designer? The designer also knows how to build that markup with HTML and CSS - or even in React. Well, the times have changed. Google launched the core web vitals for measuring site speed and the bar is raised. It is now significantly harder to get a 90+ score in PageSpeed Insights for mobile than just a few weeks ago. Site speed affects Adwords pricing as well as SEO ranking. As a result, the designers of today have to take into account site speed as part of the design process.
Site speed matters we know that. But how does speed affect your SEO efforts and, ultimately, ranking? To figure that out we did a Monstera Obliqua identification and care keyword test project.
Creating a seamless and engaging on-site customer experience is the ultimate goal for everyone running an online store. Besides your product/service, your store performance and product videos ensure you get the much-needed attention.
It makes no sense, but it is true. The reason for waiting in line is that many online stores are running on outdated technologies that simply do not scale, like Elkjøp in Norway or Jeffree Star.
How fast and well your website can handle serious amounts of simultaneous order placements can make or break businesses. It depends on your chosen ecommerce platform, of course. So we tested ours.
Frontend performance really matters for user experience, conversion, and of course good old SEO. To build fast websites you need to have the performance metrics and KPIs defined.
In simplest possible terms, a headless CMS is a backend content management system (CMS) that exists independently of the frontend or the presentation layer.
It is easy to get into ecommerce today and incredibly tough to keep the business afloat in the ever-changing and constantly evolving landscape.
With customers increasingly relying on online shopping, these changes will only happen faster in the future. It is estimated that 95% of purchases will be made online by 2040, an adoption rate guaranteed to transform what we know now completely.
With that in mind, delivering better and faster product experiences can give you a competitive advantage over your competitors. For most brands and businesses, that means the ability to mix and match essential product data with anything they might need to market and sell a product.
How do you do that? Arm yourself with the right tool for product information management.
A headless PIM means having a service ready to manage product information in seconds. Product information and content are delivered via an API. No templates, no webpages, only structured content. Pure developer bliss.
Headless commerce allows businesses to provide a personalized and brand-consistent experience across channels using APIs that connect the front-end presentation layer with back-end infrastructure that enables the ecommerce experience.
Instead of building a better PIM, CMS, eCommerce, or order management service, we wanted to design an API layer you need to market and sell your products on any channel, at any scale, and in any way you want it. A perfect product story engine, if you will.
Google is updating its ranking algorithm in June of 2021 to include the page experience scores. The goal is to reward websites that have a great page experience and to put extra pressure on slow websites. In short, you get better rankings in organic search and pay less for Google Ads if you score well in-page experience. Core web vitals will then be part of the page experience score.
There is a shift in the way we buy and use the software. Most software is today rolled out as API services using a saas business model. Basically democratization of technology. You get full access to all features and pay for usage. No feature differentiation based on size. By creating a best-of-breed headless stack you can achieve a bigger focus on innovation rather than building and maintaining commodity services.
You can use long-form storytelling to increase engagement by creating authentic experiences. Learn from Patagonia and The New York Times how to build trust and grow your online audience. Emotional stories that inspire are more likely to be shared and if you are lucky even go viral. We have created an open-source eCommerce boilerplate to get you started with long-form storytelling.
JAMstack is a popular strategy for delivering super fast eCommerce experiences. The strategy basically means that you generate the pages on build time and are updated when content changes. Of course you want to make sure that all pages are 100% up to date with the latest marketing content and product information status like stock. You do not want to sell inventory that you do not have in stock - that is not good for customer experience. Event driven orchestration enables a fully coherent JAMstack frontend. Fast and always up to date.
Website speed is very important for ecommerce SEO. Frontend performance should be part of your daily web development routine by using tools like PageSpeed Insights. In the last couple of days, Google has rolled out speed monitoring as part of the dashboard in Google Search Console. This really confirms the importance of frontend performance and it also makes it easier for you to be on top of how your site is developing in regards to speed.
Crystallize has had a GraphQL API for the fast delivery of product information from day one. However, we used a REST API for creating, updating, deleting, and general product information management. We have now killed off our REST API entirely and replaced it with GraphQL. Performance and developer experience are the main drivers.
With starting my new software venture, Crystallize, I hired a designer as employee number one the second was an illustrator. I wanted to front-load focus on design, user experience, visualization, and content strategy and not have that being an afterthought. Here is why.
The power of structured product information lays in future-proofing the product information. It allows for easier adoption of new delivery channels, like Alexa for example, in your marketing strategies.
If you are making a decision on architecture for a new e-commerce App these days: stay away from monolithic monsters. You should jump on the trend of tailor-making Internet Apps with React and GraphQL. It allows you to control every byte of the delivery and make the user experience just so. It will give you a better user experience, better Google ranking and not to mention: an awesome developer experience.
Today, you need to be able to curate rich products descriptions alongside classic product information to market and sell products more successfully.
The product catalog (PIM) is the heart of any e-commerce solution. In Crystallize we have based our API for the product catalog on GraphQL to have a great developer experience and to provide a low latency API. We wanted the developers to have the freedom when building the user interface, typically in React, without having a back-end that slows them down.