Skip to main content

Insights

An Introduction to B2B eCommerce

B2B eCommerce is nowhere near as talked about as B2C eCommerce, which is strange considering that the B2B eCommerce market is over five times (5X) more valuable.

Frontend Frameworks in 2022 for eCommerce

The frontend frameworks ecosystem is booming so much that finding the right one for your online business/store has become challenging (at best). We’d love to help. This post is all about that.

Is the Subscription Model for Your Business?

A regular, monthly influx of revenue from faithful customers? Who wouldn’t want to get in on that?! But how do you know if a subscription model is a right approach for your business?

Google Analytics Alternatives

Is there anything better than Google Analytics? Are there any Google Analytics alternatives you might wanna move to?

APIs vs. Microservices: What's The Difference?

APIs and microservices. What are they? How do you use them, and what is the difference between them?

Remix Conf 2022: The Overview

So RemixConf2022 happened last month. Remix Run is on fire. This tool/framework is the key to Frontend performance with its progressive unique approach. During the conference we’ve learned a lot about Remix, from its core concepts to navigation through the state machine, forms, HTTP cache, and more, and all transparently degraded when Javascript is off!

But let’s start from the beginning.

Essential Frontend Web Development Tools

Developing web applications has never been easier and more enjoyable. The open-source communities are building more and more tools that enable us, developers, to become more efficient and improve the overall developer experience (DX). Now the question becomes: which are the essential web development tools to pick in 2022?

Omnichannel Commerce Explained

Omnichannel commerce is all about meeting your customers where they feel comfortable shopping - and with just the right information.

Product is Content

It was 2006 and eCommerce was the wild west. You don't need much of a history lesson to remember how Shopify entered the market.

Static Website Hosting Platforms in 2022

The static website hosting landscape has changed significantly in the past few years and is only getting better.

The Rise of B-commerce: Modern Stacks for B2B eCommerce

Why does only B2C eCommerce tech have all the shiny toys? Well, this is about to change.

Subscription eCommerce: The Ultimate Guide

Subscription ecommerce business models have seen fantastic growth in recent years. With Crystallize being at the forefront of it, now is the time to dive into the ins and outs of starting, running, and scaling an eCommerce subscription business.

The Future of eCommerce: eCommerce Trends To Watch For In 2022

A different, heavily opinionated look at the future of eCommerce. Let’s talk about the eCommerce trends like owned channels, community building, sustainability, App commerce, and B2B commerce that I think will dominate 2022.

React Based Static Site Generators

React and static site generators (SSGs) built on top of it are gaining a lot of traction with frontend developers worldwide in the last couple of years. A ton of reasons for that.

Site Speed Affects Adwords Pricing

We've talked lengths about site speed and performance affecting your search engine ranking and organic traffic but did you know site speed affects Adwords pricing and ranking as well?

Designing for Site Speed: the New Unicorns

Remember the unicorn designer? The designer also knows how to build that markup with HTML and CSS - or even in React. Well, the times have changed. Google launched the core web vitals for measuring site speed and the bar is raised. It is now significantly harder to get a 90+ score in PageSpeed Insights for mobile than just a few weeks ago. Site speed affects Adwords pricing as well as SEO ranking. As a result, the designers of today have to take into account site speed as part of the design process.

How Site Speed Affects SEO & Google Rankings (With Data)?

Site speed matters we know that. But how does speed affect your SEO efforts and, ultimately, ranking? To figure that out we did a Monstera Obliqua identification and care keyword test project.

Engaging Online Shopping Experiences with Video

Creating a seamless and engaging on-site customer experience is the ultimate goal for everyone running an online store. Besides your product/service, your store performance and product videos ensure you get the much-needed attention.

Black Friday eCommerce Should Not Mean Waiting in Line

It makes no sense, but it is true. The reason for waiting in line is that many online stores are running on outdated technologies that simply do not scale, like Elkjøp in Norway or Jeffree Star.

Testing One Million eCommerce Orders Per Hour

How fast and well your website can handle serious amounts of simultaneous order placements can make or break businesses. It depends on your chosen ecommerce platform, of course. So we tested ours.

Frontend Performance Measuring & KPIs

Frontend performance really matters for user experience, conversion, and of course good old SEO. To build fast websites you need to have the performance metrics and KPIs defined.

What Is A Headless CMS?

In simplest possible terms, a headless CMS is a backend content management system (CMS) that exists independently of the frontend or the presentation layer.

What Is PIM?

Today PIM is a whole lot more than a single source of truth for your product information. It is a stepping stone for modern eCommerce businesses.

Product Information Management Done Headless

A headless PIM means having a service ready to manage product information in seconds. Product information and content are delivered via an API. No templates, no webpages, only structured content. Pure developer bliss.

Headless Commerce Explained

Headless commerce allows businesses to provide a personalized and brand-consistent experience across channels using APIs that connect the front-end presentation layer with back-end infrastructure that enables the ecommerce experience.

Reimagining eCommerce: the Story of Crystallize

Instead of building a better PIM, CMS, eCommerce, or order management service, we wanted to design an API layer you need to market and sell your products on any channel, at any scale, and in any way you want it. A perfect product story engine, if you will.

Google Page Experience Algorithm and Updated Search Console

Google is updating its ranking algorithm in June of 2021 to include the page experience scores. The goal is to reward websites that have a great page experience and to put extra pressure on slow websites. In short, you get better rankings in organic search and pay less for Google Ads if you score well in-page experience. Core web vitals will then be part of the page experience score.

Buy Commodity and Build Innovation

There is a shift in the way we buy and use the software. Most software is today rolled out as API services using a saas business model. Basically democratization of technology. You get full access to all features and pay for usage. No feature differentiation based on size. By creating a best-of-breed headless stack you can achieve a bigger focus on innovation rather than building and maintaining commodity services.

Long-form Storytelling for Engaging eCommerce Experiences

You can use long-form storytelling to increase engagement by creating authentic experiences. Learn from Patagonia and The New York Times how to build trust and grow your online audience. Emotional stories that inspire are more likely to be shared and if you are lucky even go viral. We have created an open-source eCommerce boilerplate to get you started with long-form storytelling.

Event Driven eCommerce Orchestration for a Jamstack Frontend

With site speed becoming an important part of a customer experience making sure that the number of backend requests during runtime has become important.

Google Introduces Speed Monitoring in Search Console

Website speed is very important for ecommerce SEO. Frontend performance should be part of your daily web development routine by using tools like PageSpeed Insights. In the last couple of days, Google has rolled out speed monitoring as part of the dashboard in Google Search Console. This really confirms the importance of frontend performance and it also makes it easier for you to be on top of how your site is developing in regards to speed.

Better Developer Experience with GraphQL

GraphQL delivers a better developer experience with a self-describing API, query and mutation input validation, and a single query to your backend that returns exactly the data you need. This is why we based our fast ecommerce API on GraphQL.

Why we Killed Our REST API in Favour of GraphQL?

Crystallize has had a GraphQL API for the fast delivery of product information from day one. However, we used a REST API for creating, updating, deleting, and general product information management. We have now killed off our REST API entirely and replaced it with GraphQL. Performance and developer experience are the main drivers.

Why a Designer and an Illustrator Were the Two First Hires in My New Software Venture?

With starting my new software venture, Crystallize, I hired a designer as employee number one the second was an illustrator. I wanted to front-load focus on design, user experience, visualization, and content strategy and not have that being an afterthought. Here is why.

Structured Product Information Management (PIM) with GraphQL is Great for Alexa

The power of structured product information lays in future-proofing the product information. It allows for easier adoption of new delivery channels, like Alexa for example, in your marketing strategies.

Avoid Internet Weed, Tailor Make Apps with React and GraphQL

If you are making a decision on architecture for a new e-commerce App these days: stay away from monolithic monsters. You should jump on the trend of tailor-making Internet Apps with React and GraphQL. It allows you to control every byte of the delivery and make the user experience just so. It will give you a better user experience, better Google ranking and not to mention: an awesome developer experience.

Information Architecture for Multichannel PIM

Today, you need to be able to curate rich products descriptions alongside classic product information to market and sell products more successfully.

GraphQL Is Ideal to Query Structured Product Catalogs Fast

The product catalog (PIM) is the heart of any e-commerce solution. In Crystallize we have based our API for the product catalog on GraphQL to have a great developer experience and to provide a low latency API. We wanted the developers to have the freedom when building the user interface, typically in React, without having a back-end that slows them down.