Headless, composable, API-first, Remix, UI or UX-driven design, etc. Tracking development and design trends in eCommerce is both tough and rewarding at the same time.
One of the first steps to opening your eCommerce store is picking the right business model.
Wondering if a multichannel approach could help you increase sales in 2023? Wonder no more, your hunch is correct: multichannel eCommerce will help you reach those goals.
In today's society of continuous technological innovation, consumers expect businesses to have a strong omnichannel strategy: they demand highly relevant and customized interactions across various platforms.
Crystallize #jamstackconf2022 story. In short: “I had a blast.”
I am sure that the dev community is going to talk about the Next 13 in the upcoming weeks extensively, so this post is more about my first impression from the perspective of Crystallize users. Bare with me, will ya!
A great product taxonomy improves your customer user experience and how they find the right product they need much easier and faster.
There are numerous approaches to developing a web application that is performant. Going the static site way is just one of them. Pause here. What do we/I mean when we/I say static sites?
The benefits and competitive advantages of headless commerce are many. When done right, of course. Let’s look at some of the primary advantages that a proper headless commerce buildout can provide.
Raw, uncontrollable power. That’s what word-of-mouth is. Word-of-mouth marketing is what you do to create that power.
B2B eCommerce is nowhere near as talked about as B2C eCommerce, which is strange considering that the B2B eCommerce market is over five times (5X) more valuable.
The frontend frameworks ecosystem is booming so much that finding the right one for your online business/store has become challenging (at best). We’d love to help. This post is all about that.
A regular, monthly influx of revenue from faithful customers? Who wouldn’t want to get in on that?! But how do you know if a subscription model is a right approach for your business?
Is there anything better than Google Analytics? Are there any Google Analytics alternatives you might wanna move to?
APIs and microservices. What are they? How do you use them, and what is the difference between them?
But let’s start from the beginning.
Developing web applications has never been easier and more enjoyable. The open-source communities are building more and more tools that enable us, developers, to become more efficient and improve the overall developer experience (DX). Now the question becomes: which are the essential web development tools to pick in 2022?
Omnichannel commerce is all about meeting your customers where they feel comfortable shopping - and with just the right information.
It was 2006 and eCommerce was the wild west. You don't need much of a history lesson to remember how Shopify entered the market.
The static website hosting landscape has changed significantly in the past few years and is only getting better.
Why does only B2C eCommerce tech have all the shiny toys? Well, this is about to change.
Subscription ecommerce business models have seen fantastic growth in recent years. With Crystallize being at the forefront of it, now is the time to dive into the ins and outs of starting, running, and scaling an eCommerce subscription business.
A different, heavily opinionated look at the future of eCommerce. Let’s talk about the eCommerce trends like owned channels, community building, sustainability, App commerce, and B2B commerce that I think will dominate 2022.
React and static site generators (SSGs) built on top of it are gaining a lot of traction with frontend developers worldwide in the last couple of years. A ton of reasons for that.
We've talked lengths about site speed and performance affecting your search engine ranking and organic traffic but did you know site speed affects Adwords pricing and ranking as well?
Remember the unicorn designer? The designer also knows how to build that markup with HTML and CSS - or even in React. Well, the times have changed. Google launched the core web vitals for measuring site speed and the bar is raised. It is now significantly harder to get a 90+ score in PageSpeed Insights for mobile than just a few weeks ago. Site speed affects Adwords pricing as well as SEO ranking. As a result, the designers of today have to take into account site speed as part of the design process.
Site speed matters we know that. But how does speed affect your SEO efforts and, ultimately, ranking? To figure that out we did a Monstera Obliqua identification and care keyword test project.
Creating a seamless and engaging on-site customer experience is the ultimate goal for everyone running an online store. Besides your product/service, your store performance and product videos ensure you get the much-needed attention.
It makes no sense, but it is true. The reason for waiting in line is that many online stores are running on outdated technologies that simply do not scale, like Elkjøp in Norway or Jeffree Star.
How fast and well your website can handle serious amounts of simultaneous order placements can make or break businesses. It depends on your chosen ecommerce platform, of course. So we tested ours.
Frontend performance really matters for user experience, conversion, and of course good old SEO. To build fast websites you need to have the performance metrics and KPIs defined.
In simplest possible terms, a headless CMS is a backend content management system (CMS) that exists independently of the frontend or the presentation layer.
Today PIM is a whole lot more than a single source of truth for your product information. It is a stepping stone for modern eCommerce businesses.
A headless PIM means having a service ready to manage product information in seconds. Product information and content are delivered via an API. No templates, no webpages, only structured content. Pure developer bliss.
Headless commerce allows businesses to provide a personalized and brand-consistent experience across channels using APIs that connect the front-end presentation layer with back-end infrastructure that enables the ecommerce experience.
Instead of building a better PIM, CMS, eCommerce, or order management service, we wanted to design an API layer you need to market and sell your products on any channel, at any scale, and in any way you want it. A perfect product story engine, if you will.
Google is updating its ranking algorithm in June of 2021 to include the page experience scores. The goal is to reward websites that have a great page experience and to put extra pressure on slow websites. In short, you get better rankings in organic search and pay less for Google Ads if you score well in-page experience. Core web vitals will then be part of the page experience score.
There is a shift in the way we buy and use the software. Most software is today rolled out as API services using a saas business model. Basically democratization of technology. You get full access to all features and pay for usage. No feature differentiation based on size. By creating a best-of-breed headless stack you can achieve a bigger focus on innovation rather than building and maintaining commodity services.
You can use long-form storytelling to increase engagement by creating authentic experiences. Learn from Patagonia and The New York Times how to build trust and grow your online audience. Emotional stories that inspire are more likely to be shared and if you are lucky even go viral. We have created an open-source eCommerce boilerplate to get you started with long-form storytelling.
With site speed becoming an important part of a customer experience making sure that the number of backend requests during runtime has become important.
Website speed is very important for ecommerce SEO. Frontend performance should be part of your daily web development routine by using tools like PageSpeed Insights. In the last couple of days, Google has rolled out speed monitoring as part of the dashboard in Google Search Console. This really confirms the importance of frontend performance and it also makes it easier for you to be on top of how your site is developing in regards to speed.
Crystallize has had a GraphQL API for the fast delivery of product information from day one. However, we used a REST API for creating, updating, deleting, and general product information management. We have now killed off our REST API entirely and replaced it with GraphQL. Performance and developer experience are the main drivers.
With starting my new software venture, Crystallize, I hired a designer as employee number one the second was an illustrator. I wanted to front-load focus on design, user experience, visualization, and content strategy and not have that being an afterthought. Here is why.
The power of structured product information lays in future-proofing the product information. It allows for easier adoption of new delivery channels, like Alexa for example, in your marketing strategies.
If you are making a decision on architecture for a new e-commerce App these days: stay away from monolithic monsters. You should jump on the trend of tailor-making Internet Apps with React and GraphQL. It allows you to control every byte of the delivery and make the user experience just so. It will give you a better user experience, better Google ranking and not to mention: an awesome developer experience.
Today, you need to be able to curate rich products descriptions alongside classic product information to market and sell products more successfully.
The product catalog (PIM) is the heart of any e-commerce solution. In Crystallize we have based our API for the product catalog on GraphQL to have a great developer experience and to provide a low latency API. We wanted the developers to have the freedom when building the user interface, typically in React, without having a back-end that slows them down.