Skip to main content


Site Speed Affects Adwords Pricing

The new Core Web Vitals has just been rolled out in Search Console and PageSpeed Insight. Site speed is more important than ever and the bar is raised. Check the performance of your website, you have likely dropped in ranking under the new metrics. This costs you organic traffic, but did you know that you also have to pay more for Adwords?

Designing for Site Speed: the New Unicorns

Remember the unicorn designer? The designer also knows how to build that markup with HTML and CSS - or even in React. Well, the times have changed. Google launched the core web vitals for measuring site speed and the bar is raised. It is now significantly harder to get a 90+ score in PageSpeed Insights for mobile than just a few weeks ago. Site speed affects Adwords pricing as well as SEO ranking. As a result, the designers of today have to take into account site speed as part of the design process.

How Site Speed Affects SEO & Google Rankings (With Data)?

Site speed matters we know that. But how does speed affect your SEO efforts and, ultimately, ranking? To figure that out we did a Monstera Obliqua identification and care keyword test project.

Engaging Online Shopping Experiences with Video

Creating a seamless and engaging on-site customer experience is the ultimate goal for everyone running an online store. Besides your product/service, your store performance and product videos ensure you get the much-needed attention.

Black Friday eCommerce Should Not Mean Waiting in Line

Black Friday is upon us, and with people shopping online like never before, it sure comes as a surprise that the trend of queuing for online stores is a reality for many businesses.

Wait, what?

Testing One Million eCommerce Orders Per Hour

How fast and well your website can handle serious amounts of simultaneous order placements can make or break businesses. It depends on your chosen ecommerce platform, of course. So we tested ours.

Frontend Performance Measuring & KPIs

Frontend performance matters for accessibility, user experience, conversion rates, and of course, good old SEO. To build fast websites, you need to know what to measure and how to measure it.

What Is A Headless CMS?

In simplest possible terms, a headless CMS is a backend content management system (CMS) that exists independently of the frontend or the presentation layer.

What Is PIM?

PIM is your centralized product information system from which the product data is distributed to all relevant stakeholders, teams, and sales channels.

Product Information Management Done Headless

A headless approach to PIM means having a service ready to manage product information in seconds. Product information and content are delivered via an API. No templates, no webpages, only structured content. Pure developer bliss.

Headless Commerce Explained

Headless commerce allows businesses to provide a personalized and brand-consistent experience across channels using APIs that connect the front-end presentation layer with back-end infrastructure that enables the ecommerce experience.

Reimagining eCommerce: the Story of Crystallize

Instead of building a better PIM, CMS, eCommerce, or order management service, we wanted to design an API layer you need to market and sell your products on any channel, at any scale, and in any way you want it. A perfect product story engine, if you will.

Google Page Experience Algorithm and Updated Search Console

Google is updating its ranking algorithm in June of 2021 to include the page experience scores. The goal is to reward websites that have a great page experience and to put extra pressure on slow websites. In short, you get better rankings in organic search and pay less for Google Ads if you score well in-page experience. Core web vitals will then be part of the page experience score.

Buy Commodity and Build Innovation

There is a shift in the way we buy and use the software. Most software is today rolled out as API services using a saas business model. Basically democratization of technology. You get full access to all features and pay for usage. No feature differentiation based on size. By creating a best-of-breed headless stack you can achieve a bigger focus on innovation rather than building and maintaining commodity services.

Long-form Storytelling for Engaging eCommerce Experiences

You can use long-form storytelling to increase engagement by creating authentic experiences. Learn from Patagonia and The New York Times how to build trust and grow your online audience. Emotional stories that inspire are more likely to be shared and if you are lucky even go viral. We have created an open-source eCommerce boilerplate to get you started with long-form storytelling.

Video Streaming for JAMstack Websites and Apps

Video is great for creating beautiful customer experiences. When building your site using the JAMstack strategy you can use the Crystallize API to easily add streamable HD videos. Transcoding and delivery are all managed for you. You just need to focus on the frontend experience, Crystallize handles the rest. Here is how.

Event Driven eCommerce Orchestration for a JAMstack Frontend

JAMstack is a popular strategy for delivering super fast eCommerce experiences. The strategy basically means that you generate the pages on build time and are updated when content changes. Of course you want to make sure that all pages are 100% up to date with the latest marketing content and product information status like stock. You do not want to sell inventory that you do not have in stock - that is not good for customer experience. Event driven orchestration enables a fully coherent JAMstack frontend. Fast and always up to date.

Google Introduces Speed Monitoring in Search Console

Website speed is very important for ecommerce SEO. Frontend performance should be part of your daily web development routine by using tools like PageSpeed Insights. In the last couple of days, Google has rolled out speed monitoring as part of the dashboard in Google Search Console. This really confirms the importance of frontend performance and it also makes it easier for you to be on top of how your site is developing in regards to speed.

Better Developer Experience with GraphQL

GraphQL delivers a better developer experience with a self-describing API, query and mutation input validation, and a single query to your backend that returns exactly the data you need. This is why we based our fast ecommerce API on GraphQL.

Why we Killed Our REST API in Favour of GraphQL?

Crystallize has had a GraphQL API for the fast delivery of product information from day one. However, we used a REST API for creating, updating, deleting, and general product information management. We have now killed off our REST API entirely and replaced it with GraphQL. Performance and developer experience are the main drivers.

Why a Designer and an Illustrator Were the Two First Hires in My New Software Venture?

With starting my new software venture, Crystallize, I hired a designer as employee number one the second was an illustrator. I wanted to front-load focus on design, user experience, visualization, and content strategy and not have that being an afterthought. Here is why.

Structured Product Information Management (PIM) with GraphQL is Great for Alexa

The power of structured product information lays in future-proofing the product information. It allows for easier adoption of new delivery channels, like Alexa for example, in your marketing strategies.

Avoid Internet Weed, Tailor Make Apps with React and GraphQL

If you are making a decision on architecture for a new e-commerce App these days: stay away from monolithic monsters. You should jump on the trend of tailor-making Internet Apps with React and GraphQL. It allows you to control every byte of the delivery and make the user experience just so. It will give you a better user experience, better Google ranking and not to mention: an awesome developer experience.

Information Architecture for Multichannel PIM

Today, you need to be able to curate rich products descriptions alongside classic product information to market and sell products more successfully.

GraphQL Is Ideal to Query Structured Product Catalogs Fast

The product catalog (PIM) is the heart of any e-commerce solution. In Crystallize we have based our API for the product catalog on GraphQL to have a great developer experience and to provide a low latency API. We wanted the developers to have the freedom when building the user interface, typically in React, without having a back-end that slows them down.