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What Is Order Orchestration in eCommerce?

In the dynamic world of eCommerce, satisfying customer demands while managing operations efficiently is a juggling act. Ever wonder how successful online retailers manage it all? The secret sauce is order orchestration.

Choosing an eCommerce Platform Today Is Hard

The global eCommerce market reached a US $13 trillion value in 2021 and is forecasted to reach a whopping US $55.6 trillion by 2027.

With such growth of eCommerce year over year, it's essential for online retailers (and other businesses) to have the right technology to support their business and strategy. But with so many eCommerce platforms available, how can you tell which fits your business best?

How do you pick the one that suits your needs, keeps up with the development and market trends, and ensures your business's online success?

In part two of the five-part article series, we discuss choosing an eCommerce platform that's the right one for your use case.

The Best eCommerce Platforms of 2023

Gartner magic quadrant view, business expectations, industry leaders' opinions, most popular solutions… best of articles come in all shapes and sizes. This one of ours about eCommerce platforms is a bit different… we hope.

SEO for Product Pages: The Basics

Great product pages are vital to a successful online store, so how do you optimize your product pages for SEO and high conversions?

Getting Started with Direct-to-Consumer (DTC) Marketing in 2023

Driving customer acquisition, optimizing the eCommerce experience, fostering loyalty, and scaling operations are the reason why brands opt out for Direct-to-Consumer (DTC) approach in business and marketing. But is it for everyone, and how do you start with it?

eCommerce Personalization: 2023 Guide

60% of consumers say they will likely become repeat buyers after a personalized shopping experience with a retailer. (source link).

The value of getting personalization right or wrong is also rising. Right now, companies that get personalization right have the potential to generate 40% more revenue (source link).

There are a ton of stats like the two above, and they all suggest the same thing personalization matters! With the increasing competition, the sheer number of available shopping channels, and omnichannel buying experiences on the rise, online retailers and other eCommerce businesses need to differentiate themselves from their competitors to attract and retain customers.

Personalization shines here. It helps create a unique experience for each customer, leading to increased customer engagement and loyalty. It is one of the best-proven Conversion Rate Optimization (CRO) tactics in 2023.

With that in mind, we wanted to put a couple of strategies and tools in your perspective that can substantially increase customer engagement and loyalty through personalization.

Google Analytics 4 for eCommerce: The Bare Minimum

Google announced Universal Analytics (UA) would no longer process new data in standard properties beginning July 1, 2023, and that you should be moving to Google Analytics 4 (GA4). It’s not like the world is ending, right? But what does that mean for your business?

eCommerce Conversion Rate Optimization (CRO): Boosting Your Conversion Rate Made Simple In 2023

Are you struggling to convert your website traffic into paying customers? Are you tired of spending hours and resources on driving traffic to your site with little to no return on investment? Then it's time to focus on Conversion Rate Optimization (CRO).

Distributed Order Management

eCommerce is wildly different than it was ten years ago. With the rise of omnichannel and globalization, managing your store has become increasingly complex.

eCommerce SEO Checklist: The Best Practices For 2023

Not your average list but a comprehensive 19-point eCommerce SEO checklist with everything you need to know to optimize your store and successfully grow organic traffic and revenue.

PIM vs. PCM: Do You Need Both?

When it comes to managing product information, two terms often used interchangeably are PIM and PCM. While they may sound similar, these two concepts are quite different and serve different purposes in the world of e-commerce and product management.

What is PIM, and How Does Product Information Management Work?

PIM is your centralized product information system from which the product data is distributed to all relevant stakeholders, teams, and sales channels.

Product Information Management Done Headless

A headless approach to PIM means having a service ready to manage product information in seconds. Product information and content are delivered via an API. No templates, no web pages, only structured content. Pure developer bliss.

PIM vs. eCommerce

Product Information Management (PIM) is the key to eCommerce success.

What is Digital Asset Management (DAM)?

With digital asset management (DAM) platforms, you get the power to store, share and organize all digital assets from a single secure location.

PIM vs. ERP Systems: The Differences

ERP helps to manage core business processes (manufacturing, supply chain, services, procurement, finance, HR, etc.) in an integrated system efficiently.

PIM vs. PLM: What Is the Difference?

Welcome to another battle of acronyms! Who will come out on top: PIM or PLM?! Spoiler alert, ideally, they’d work together.

PDM vs. PIM vs. DAM: Which One Do You Need?

Businesses and organizations that need to manage and organize massive amounts of product-related data effectively should use PDM.

Modern eCommerce Web Development

With the number of available tech solutions, tools, architectures, and approaches to web development today, it is easy to get overwhelmed when choosing the one for your online store.

PIM vs. CMS: Which One Do You Need?

When it comes to managing digital content, there are two main types of systems that professional businesses use (oftentimes together): Product Information Management (PIM) systems and Content Management Systems (CMS).

PIM vs. DAM: What's the Difference?

We just scratched the surface by explaining product information management (PIM) and digital asset management (DAM). Time to compare these two concepts and systems and describe the business benefits of using them.

PIM vs. PXM vs. DXP: Understanding the Concepts

Personalized experiences increase the likelihood of purchase by 80% for consumers. And with that, experience management platforms (XM) entered the scene.

PIM vs. MDM: What is the Difference?

MDM manages all types of company data, including those managed in PIM, making PIM a subset of MDM. Wait, what?

Return on Investment (ROI) of Headless Commerce

The benefits and competitive advantages of headless commerce are many. When done right, of course. Let’s look at some of the primary advantages that a proper headless commerce buildout can provide.

Frontend Frameworks in 2022 for eCommerce

The frontend frameworks ecosystem is booming so much that finding the right one for your online business/store has become challenging (at best). We’d love to help. This post is all about that.

Composable Commerce

Composable commerce refers to a new type of eCommerce architecture where you’re free to pick and choose each segment, allowing for better performance. And it makes sense, right?

eCommerce SEO: Ultimate Guide For 2022

Keeping that #1 place in search results is becoming more and more complicated, especially for online stores and eCommerce businesses. To help you stay on top of the best practices, we've made the most comprehensive guide to eCommerce SEO you'll find online.

Milliseconds Matter: Five Reasons Why a Headless eCommerce Platform Needs to be Blazing Fast?

Check out the top reasons your ecommerce platform needs to be blazing fast if the satisfied customer is not a good enough explanation.

The eCommerce Performance Magic Sauce

Genuine internet craftsmanship is performed by experienced UX designers, front-end developers, and information architects. The combined focus on customer experience, frontend performance, and beautiful reusable information architecture is rocket fuel for SEO, conversion and click-through rates, and reusable content services.

The differentiation is in the execution—in the details.

Engaging Online Shopping Experiences with Video

Creating a seamless and engaging on-site customer experience is the ultimate goal for everyone running an online store. Besides your product/service, your store performance and product videos ensure you get the much-needed attention.

Black Friday eCommerce Should Not Mean Waiting in Line

It makes no sense, but it is true. The reason for waiting in line is that many online stores are running on outdated technologies that simply do not scale, like Elkjøp in Norway or Jeffree Star.

Testing One Million eCommerce Orders Per Hour

How fast and well your website can handle serious amounts of simultaneous order placements can make or break businesses. It depends on your chosen ecommerce platform, of course. So we tested ours.

Multilingual Jamstack eCommerce

The ability to offer a personalized, localized experience to your customers fast is hugely important for today’s businesses. With that in mind, let’s talk about Jamstack, ecommerce, and multilingual setup.

PIM + Gatsby = Jamstack eCommerce

The Jamstack strategy is gaining momentum these days, and rightfully so. Benefits such as better performance and easier scaling alongside better developer experience come to mind immediately. One of the main reasons we got into the business of reimagining ecommerce is giving devs the freedom to BYOF (bring your own front end). To tailor-make the front end and build a process for continuous deployment for fast iterations and deliver the best possible customer experience.

To make it even easier to start a Gatsby JS ecommerce project, we combined our Crystallize PIM with Gatsby, a modern React-based framework, to build out a super scalable Jamstack headless commerce solution. The results are staggering. Pagespeed score of 100 and a 3ms average response time when scaling out with 500 concurrent users on Vercel. Fast.

How to Build Beautiful and Fast Jamstack eCommerce in 3 Steps?

With the rapid growth of tools and solutions available in the space now is probably the best time to move your online store to Jamstack eCommerce architecture.

Headless Commerce Explained

Headless commerce allows businesses to provide a personalized and brand-consistent experience across channels using APIs that connect the front-end presentation layer with back-end infrastructure that enables the ecommerce experience.

Long-form Storytelling for Engaging eCommerce Experiences

You can use long-form storytelling to increase engagement by creating authentic experiences. Learn from Patagonia and The New York Times how to build trust and grow your online audience. Emotional stories that inspire are more likely to be shared and if you are lucky even go viral. We have created an open-source eCommerce boilerplate to get you started with long-form storytelling.

Event Driven eCommerce Orchestration for a Jamstack Frontend

With site speed becoming an important part of a customer experience making sure that the number of backend requests during runtime has become important.

PIM for Omnichannel Ecommerce

Break the silos with central orchestration of product information to enable omnichannel ecommerce. A well-executed omnichannel ecommerce strategy enables you to reuse product information across all channels with the use of a PIM. Channels including web-based ecommerce, native apps ecommerce, in-store ecommerce, point of sales, and even in-store digital signage. Building the foundation for modern design-driven and iterative development based on data and insight.

Realtime PIM API for Super Fast eCommerce

Realtime PIM API means that you can rely on your product information backend to power your eCommerce site directly.

Structured Content PIM with Products of Any Shape

At Crystallize we are information architecture geeks, well at least many of us. We believe in the natural state of product information and providing the building blocks so you can create the product shapes that fit your products and market. This is the underlying design criteria when creating the concept of product shapes in Crystallize. So you can build a tailor-made ecommerce experience and ultimately sell more products. In any channel.

Content Rich Storytelling Makes Juicy Ecommerce

Tell the story behind the product.

Kickstart Your React ecommerce Project with the Crystallize GraphQL Boilerplate

I remember the pain of starting my first Server Side Rendered (SSR) React GraphQL isomorphic fetch project (phew, a mouthful). Countless hours went into researching best practices, boilerplates, and how-tos. All of those hours were put into our React GraphQL based ecommerce boilerplate. To install our boilerplate check out: Getting started with Crystallize React components.