Composable commerce refers to a new type of eCommerce architecture where you’re free to pick and choose each segment, allowing for better performance. And it makes sense, right?
Keeping that #1 place in search results is becoming more and more complicated, especially for online stores and eCommerce businesses. To help you stay on top of the best practices, we've made the most comprehensive guide to eCommerce SEO you'll find online.
Product Information Management (PIM) is the key to eCommerce success.
Not your average list but a comprehensive 16-point eCommerce SEO checklist with everything you need to know to optimize your store and successfully grow organic traffic and revenue.
Check out the top reasons your ecommerce platform needs to be blazing fast if the satisfied customer is not a good enough explanation.
Genuine internet craftsmanship is performed by experienced UX designers, front-end developers, and information architects. The combined focus on customer experience, frontend performance, and beautiful reusable information architecture is rocket fuel for SEO, conversion and click-through rates, and reusable content services.
The differentiation is in the execution—in the details.
Creating a seamless and engaging on-site customer experience is the ultimate goal for everyone running an online store. Besides your product/service, your store performance and product videos ensure you get the much-needed attention.
It makes no sense, but it is true. The reason for waiting in line is that many online stores are running on outdated technologies that simply do not scale, like Elkjøp in Norway or Jeffree Star.
How fast and well your website can handle serious amounts of simultaneous order placements can make or break businesses. It depends on your chosen ecommerce platform, of course. So we tested ours.
The ability to offer a personalized, localized experience to your customers fast is hugely important for today’s businesses. With that in mind, let’s talk about Jamstack, ecommerce, and multilingual setup.
The Jamstack strategy is gaining momentum these days, and rightfully so. Benefits such as better performance and easier scaling alongside better developer experience come to mind immediately. One of the main reasons we got into the business of reimagining ecommerce is giving devs the freedom to BYOF (bring your own front end). To tailor-make the front end and build a process for continuous deployment for fast iterations and deliver the best possible customer experience.
To make it even easier to start a Gatsby JS ecommerce project, we combined our Crystallize PIM with Gatsby, a modern React-based framework, to build out a super scalable Jamstack headless commerce solution. The results are staggering. Pagespeed score of 100 and a 3ms average response time when scaling out with 500 concurrent users on Vercel. Fast.
With the rapid growth of tools and solutions available in the space now is probably the best time to move your online store to Jamstack eCommerce architecture.
It is easy to get into ecommerce today and incredibly tough to keep the business afloat in the ever-changing and constantly evolving landscape.
With customers increasingly relying on online shopping, these changes will only happen faster in the future. It is estimated that 95% of purchases will be made online by 2040, an adoption rate guaranteed to transform what we know now completely.
With that in mind, delivering better and faster product experiences can give you a competitive advantage over your competitors. For most brands and businesses, that means the ability to mix and match essential product data with anything they might need to market and sell a product.
How do you do that? Arm yourself with the right tool for product information management.
A headless PIM means having a service ready to manage product information in seconds. Product information and content are delivered via an API. No templates, no webpages, only structured content. Pure developer bliss.
Headless commerce allows businesses to provide a personalized and brand-consistent experience across channels using APIs that connect the front-end presentation layer with back-end infrastructure that enables the ecommerce experience.
You can use long-form storytelling to increase engagement by creating authentic experiences. Learn from Patagonia and The New York Times how to build trust and grow your online audience. Emotional stories that inspire are more likely to be shared and if you are lucky even go viral. We have created an open-source eCommerce boilerplate to get you started with long-form storytelling.
JAMstack is a popular strategy for delivering super fast eCommerce experiences. The strategy basically means that you generate the pages on build time and are updated when content changes. Of course you want to make sure that all pages are 100% up to date with the latest marketing content and product information status like stock. You do not want to sell inventory that you do not have in stock - that is not good for customer experience. Event driven orchestration enables a fully coherent JAMstack frontend. Fast and always up to date.
Break the silos with central orchestration of product information to enable omnichannel ecommerce. A well-executed omnichannel ecommerce strategy enables you to reuse product information across all channels with the use of a PIM. Channels including web-based ecommerce, native apps ecommerce, in-store ecommerce, point of sales, and even in-store digital signage. Building the foundation for modern design-driven and iterative development based on data and insight.
Realtime PIM API means that you can rely on your product information backend to power your eCommerce site directly.
At Crystallize we are information architecture geeks, well at least many of us. We believe in the natural state of product information and providing the building blocks so you can create the product shapes that fit your products and market. This is the underlying design criteria when creating the concept of product shapes in Crystallize. So you can build a tailor-made ecommerce experience and ultimately sell more products. In any channel.
Rich content with storytelling makes for juicy ecommerce. Ecommerce is not just about super structured product information but about creating emotions through beautiful content. Tell the story behind the product. Of course, you need detailed product specifications in your PIM, but for real storytelling, you also need beautiful images, rich descriptions, and stunning videos.
I remember the pain of starting my first Server Side Rendered (SSR) React GraphQL isomorphic fetch project (phew, a mouthful). Countless hours went into researching best practices, boilerplates, and how-tos. All of those hours were put into our React GraphQL based ecommerce boilerplate. To install our boilerplate check out: Getting started with Crystallize React components.