Product Information Management Done Headless
A headless approach to PIM is the future of commerce, and it is already here. It means having a service ready to manage product information in seconds. Product information and content are delivered via an API. There are no templates, no web pages, only structured content—pure developer bliss.
5 minutes
A headless Product Information Management (PIM) system represents an evolution in how businesses manage and distribute product data. Unlike traditional PIM systems, a headless PIM decouples the back-end (the services layer) management of product information from the front-end (the presentation layer), providing greater flexibility and scalability.
Now, we’ve already discussed what PIM is and why and how you should use it. We also discussed the headless architecture approach in length. As the first and original headless PIM platform, here we'd like to go a bit in-depth about it and delve into essential topics such as data modeling, information architecture, digital asset management, access control, data quality, and governance.
So, what is headless PIM? Headless PIM allows developers to build tailor-made e-commerce experiences in the front-end framework of their choice. It is a perfect match for businesses that want to future-proof their product information and easily change their front end or add additional e-commerce channels.
Remember that a good product information management service lets you define products in any way you want and keep them structured, organized, and easily managed.
With an excellent PIM platform, much like Crystallize, you can manage rich content like pictures and HD videos, along with any product data.
The core of headless PIM is decoupled architecture and its robust API, which allows for easy data retrieval and manipulation across multiple platforms. All product information, including descriptions, specifications, pricing, and media, is managed in a central repository. In the case of Crystallize, you can add marketing and promotional material to the mix, which allows you to craft and deliver unique and memorable product experiences to your customers with a single login.
As you can see, the benefits are too good to ignore, such as:
- Flexibility: Allows businesses to use any front-end technology, creating unique user experiences tailored to different platforms and devices.
- Scalability: Enables independent scaling of front-end and back-end systems, optimizing performance based on demand.
- Omnichannel Consistency: Ensures that product information is consistent across all customer touchpoints, enhancing the customer experience.
- Speed to Market: Facilitates quicker updates and changes to product information without affecting front-end systems, reducing time-to-market for new products and updates.
Dive even deeper with our ▶️ Headless PIM with Crystallize LIVESTREAM series.
PIM as a service means that you have a cloud-based service available at the push of a button that scales easily with your growth. It is still centralized but accessible from any device or place. There is no server and database management, and you don't have to think about backups and predictable costs. All the backend pain points have been removed.
This leaves you in the sweet spot of using PIM as a commodity service. At the same time, you can focus your efforts on your core business and continuously optimize the shopping experience for maximum conversion and customer satisfaction. Today, for example, that means adopting a multichannel approach to commerce, i.e., covering multiple sales channels that your customers can use to learn about your brand and purchase your goods and/or services, among other things.
All of this is possible with a properly designed API. As you know, there are two approaches to API design, i.e., you can go the REST or GraphQL way—pros and cons on both sides. But instead of talking about them, let me explain which one we opted out of and how it helps our headless PIM approach.
In eCommerce, product structures are by nature complex, and you manage structured products of many shapes organized in a complex tree or grid.
For example, when building a shopping experience for a food website, you may typically end up with scenarios/pages like fetching five apples, two oranges, and the three latest cooking explainer videos.
This is where REST falls short. REST is typically designed to give you apples or an apple—not apples and oranges simultaneously. It is a single resource-focused protocol. GraphQL is designed for scenarios where you must get many resources in a single request.
There are a few apparent benefits of GraphQL here:
- One query to fetch complex structured data with multiple resources, i.e., one round trip to the API, means lower latency.
- Ask for just what you need. Transfer only what you need—smaller content transfer chunks.
- GraphQL describes what is possible with the API. One endpoint to your complete service means faster developer ramp-up and fewer errors.
With all this in mind, we built a GraphQL PIM API that allows you to select precisely what data you want to have transferred, resulting in smaller payloads.
What is PIM, and how different is it from commerce? Where do DAM and CMS overlap? And do you need PXM for your business use case? We’ve tried to clear up the confusion of acronyms in modern eCommerce with the following infographic that provides you with a visual comparison of all relevant terms. Individual posts dig deeper into each term and the concept behind it.
📝READ WHAT IS PIM AND DOWNLOAD THE INFOGRAPHIC FOR FREE FROM HERE
The future of PIM is on the Edge. Headless commerce is anticipated to grow at a CAGR (Compound Annual Growth Rate) of 20.5% through 2027, reaching $32.1 billion. Another study found that 50% of B2B businesses surveyed plan on adopting headless commerce in the next 12 months (source headless commerce stats). There is no reason we can't expect the same for headless PIM adoption.
The next thing is bringing data closer to the end users with the power of the Edge. What does that mean for you and your business?
Well, you'll scale and innovate faster, ensure consistency across all channels, and provide personalized, dynamic customer experiences in a matter of seconds.
And in the case you are using Crystallize, we’re already making moves in the above direction.
Looking to shift your business to headless architecture? Yes, we can help, but let’s talk first if headless PIM is what you really need.
Set up a personal 1-on-1 Crystallize demo. Let’s discuss your use case, and take it from there.
Alternatively, why not SIGN UP for FREE and take Crystallize for a spin and get our team's unparalled level of support to help you get going.
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