Product-led SEO // End-to-end marketer // B2B content strategies and growth hacks // SEO wiz turned Jamstack n00b.
Blog Posts (62)
The global eCommerce sales for 2023 surpassed $6.5 trillion for all online products (source). What can we expect this year? Well, can't be sure about the exact number, but I feel it will only go up.
While this rapid growth means more opportunities, it also means tougher competition where only the best make it. I've read somewhere you need to sell where everyone scrolls, searches, and shops. It's only partially true because you need to sell where YOUR audience is scrolling, searching, and shopping, not everyone.
How do you do that?
I'm glad you asked. With an effective marketing strategy that helps your businesses increase brand awareness, drive traffic, generate leads, and ultimately boost sales and revenue.
That's easier said than done🤔
While it is never good when you have to explain why you are doing something, this article (kind of) deserves it because it has been in the making for quite some time and comes as a sum of conversations with our clients and my personal meandering past and present experiences. The article is tailored for emerging eCommerce ventures and seasoned brands aiming to enhance their digital footprint. It's crucial to acknowledge the unique nature of each business, which means that not all strategies discussed may align with your specific business model and use case.
The key takeaway for you is to use this article as a starting point for developing a strategic framework that will help your business increase website traffic and elevate revenue.
In the ever-growing world of eCommerce, where consumers have endless choices, brands rule the world. Brands rule shopping habits. Brands rule shoppers' expectations. Well, we might not be there yet, but we’re pretty damn close, and that’s what makes building brand loyalty more important than ever.
It’s what can set you apart from competitors and ensure a constant stream of revenue.
And the industry realizes this. For example, 50% of marketers list brand loyalty as one of the top goals of their content marketing strategies.
How can you win the hearts and minds of customers so that they return to your business repeatedly? Why do people go from casually browsing for a product to fiercely advocating for a specific brand? How did the brand win them over?
A couple of months back, I talked about it with Bård Farstad, our CEO, and Ståle Eikeri, our sales guy and COO, and what you read are my notes turned into an article. It’s not like we share the best-kept secrets of turning shoppers into brand loyalists, it’s more like we share our experience and what worked for us.
Reimagining Sweef.se: A Case Study on Enhancing Performance and User Experience Through Next.js and Crystallize
Sweef.se, renowned for its unique, high-quality, on-demand furniture at reasonable prices, is doing it by offering not just furniture but Sweden's comfiest furniture, fostering a culture of comfort, quality, and individual expression. They needed solid tech to back their efforts to deliver that via their digital storefront.
The previous platform, PrestaShop, although functional, lacked the flexibility and speed essential for delivering a superior user experience and managing the complex product configurations offered by Sweef.
Betting on a monolithic approach in the age of omnichannel demand, composable commerce, and best-of-breed tech stacks is an arduous task doomed from the beginning. So, instead of going the beaten path of eCommerce, they took a leap of faith and opted for a headless approach.
Are you considering going headless with your project/business? Good🤘
The headless commerce surge continues redefining the eCommerce landscape, offering enhanced flexibility, better performance, and tailored customer experiences. However, getting all stakeholders on board with the idea of adopting headless architecture (or rather moving away from known monolith solutions) is not always easy.
To help you plead the case to your team, we did in-depth research on the current state and trends in adopting headless and gathered statistics that underscore the momentum headless commerce is gaining. We'll lay it all here and let you asses and interpret the stats.
Let’s dive in!
In the rapid and ever-evolving world of eCommerce, keeping a grasp on product information is imperative for businesses to thrive. Product Information Management (PIM) platforms are at the forefront of this endeavor, offering companies unparalleled organization, efficiency, and scalability.
The 21st-century consumer is discerning and well-informed and demands immediacy with a personal touch and feel while navigating seamlessly between online and offline channels. For businesses, this means maintaining an accurate, updated, and consistent database of product information is a must, and this is becoming an arduous task, especially for enterprises with vast product portfolios spread across multiple channels (we really did not want to say Excell sheets ).
In the dynamic world of eCommerce, satisfying customer demands while managing operations efficiently is a juggling act. Ever wonder how successful online retailers manage it all? The secret sauce is order orchestration.
According to Semrush, 50% of brands are still not using structured content. This means that the content a half of businesses out there create isn't reaching relevant people or at least isn't doing it nearly as successfully as it could be.
The online world is more crowded and competitive than ever, making it difficult to stand out and get noticed. And don't get us started with AI stuff that is published/made at a staggering rate. On top of all that, your audience's expectations are higher than ever: they want personalized, relevant, and engaging content everywhere they go online.
All this is made possible with structured content.
Structured content enables you to do more with your content. Not only does it enhance the user experience by providing precise navigation and consistency, but it also improves search engine optimization (SEO) by increasing relevance and improving ranking.
Implementing structured content on your website is becoming a crucial step to drive traffic, engage users, and achieve online success.
But first …
The global eCommerce market reached a US $13 trillion value in 2021 and is forecasted to reach a whopping US $55.6 trillion by 2027.
With such growth of eCommerce year over year, it's essential for online retailers (and other businesses) to have the right technology to support their business and strategy. But with so many eCommerce platforms available, how can you tell which fits your business best?
How do you pick the one that suits your needs, keeps up with the development and market trends, and ensures your business's online success?
In part two of the five-part article series, we discuss choosing an eCommerce platform that's the right one for your use case.
Gartner magic quadrant view, business expectations, industry leaders' opinions, most popular solutions… best of articles come in all shapes and sizes. This one of ours about eCommerce platforms is a bit different… we hope.
Driving customer acquisition, optimizing the eCommerce experience, fostering loyalty, and scaling operations are the reason why brands opt out for Direct-to-Consumer (DTC) approach in business and marketing. But is it for everyone, and how do you start with it?
60% of consumers say they will likely become repeat buyers after a personalized shopping experience with a retailer. (source link).
The value of getting personalization right or wrong is also rising. Right now, companies that get personalization right have the potential to generate 40% more revenue (source link).
There are a ton of stats like the two above, and they all suggest the same thing personalization matters! With the increasing competition, the sheer number of available shopping channels, and omnichannel buying experiences on the rise, online retailers and other eCommerce businesses need to differentiate themselves from their competitors to attract and retain customers.
Personalization shines here. It helps create a unique experience for each customer, leading to increased customer engagement and loyalty. It is one of the best-proven Conversion Rate Optimization (CRO) tactics in 2023.
With that in mind, we wanted to put a couple of strategies and tools in your perspective that can substantially increase customer engagement and loyalty through personalization.
72% increased conversion rate and 3 seconds faster load times on average just by moving from Magento to Crystallize. Not bad.
When it comes to managing product information, two terms often used interchangeably are PIM and PCM. While they may sound similar, these two concepts are quite different and serve different purposes in the world of e-commerce and product management.
With the number of available tech solutions, tools, architectures, and approaches to web development today, it is easy to get overwhelmed when choosing the one for your online store.
When it comes to managing digital content, there are two main types of systems that professional businesses use (oftentimes together): Product Information Management (PIM) systems and Content Management Systems (CMS).
Personalized experiences increase the likelihood of purchase by 80% for consumers. And with that, experience management platforms (XM) entered the scene.
Headless, composable, API-first, Remix, UI or UX-driven design, etc. Tracking development and design trends in eCommerce is both tough and rewarding at the same time.
The eCommerce space is animated with various business models, each with its unique set of advantages, challenges, and requisites, making it hard to identify which is the best fit for your use case.
What follows is a mish-mash of research, dry definitions, suggestions gathered from our clients, and our in-house and world-famous brand examples in an article to help you make that decision a little easier.
Wondering if a multichannel approach could help you increase sales in 2023? Wonder no more, your hunch is correct: multichannel eCommerce will help you reach those goals.
In today's society of continuous technological innovation, consumers expect businesses to have a strong omnichannel strategy: they demand highly relevant and customized interactions across various platforms.
Scandinavian retailer Carling’s stunt with Digital Collection influencing people to think differently about clothes, in general, was backed by a headless commerce architecture.
Are you struggling to convert your website traffic into paying customers? Are you tired of spending hours and resources on driving traffic to your site with little to no return on investment? Then it's time to focus on Conversion Rate Optimization (CRO).
Nuwo is a home office-as-a-service solution that provides companies with personalized online stores from which their remote employees can pick and choose furniture/equipment for their home office.
The B2B eCommerce sector is undeniably booming, marked by an exhilarating growth trajectory. As of 2021, different sources have reported the market size ranging from USD 2.3 billion to a staggering USD 7.35 trillion, with a projected Compound Annual Growth Rate (CAGR) varying from 17.48% to 29.3% for the coming years.
One notable driver of this growth is the swift ascendancy of manufacturers in the eCommerce arena, who amplified their online sales by 18.4% in 2021, reaching $543.25 billion from the previous $458.7 billion.
The fervent expectations of B2B sellers further underscore this upward trend, as nearly 20% anticipate their eCommerce sales to burgeon by at least 25% in 2023.
B2B eCommerce is not just a modern-day convenience; it's a strategic imperative for businesses aiming to secure a competitive edge in today's digital-first marketplace.
But is it an approach for your business?
Local SEO focuses on optimizing a website's online presence to attract more local customers and improve search engine rankings for location-based queries.
We just scratched the surface by explaining product information management (PIM) and digital asset management (DAM). Time to compare these two concepts and systems and describe the business benefits of using them.
A regular, monthly influx of revenue from faithful customers? Who wouldn’t want to get in on that?! But how do you know if a subscription model is a right approach for your business?
Google announced Universal Analytics (UA) would no longer process new data in standard properties beginning July 1, 2023, and that you should be moving to Google Analytics 4 (GA4). It’s not like the world is ending, right? But what does that mean for your business?
You've probably heard the terms APIs, and Microservices used when talking about web development. What are they? How do you use them, and what is the difference between them?
Gartner predicts that by 2023, organizations that have taken to the composable approach will outpace the competition by 80% in the speed of new feature implementation.
Monolith, headless, microservices, Jamstack, composable .. just when you think you’ve caught up, a new tech term pops up on the market. Distinguishing what they mean for you and your business is as hard as understanding their subtle differences, so let’s unwrap them today.
Keeping that #1 place in search results is becoming more and more complicated, especially for online stores and eCommerce businesses. To help you stay on top of the best practices, we've made the most comprehensive guide to eCommerce SEO you'll find online.
Creating a seamless and engaging on-site customer experience is the ultimate goal for everyone running an online store. Besides your product/service, your store performance and product videos ensure you get the much-needed attention.
A lot has happened in two years (since we originally published this). However, React, and static site generators (SSGs) built on top of it are still gaining traction with frontend developers worldwide.
Video is dominating the digital marketing landscape and contrary to what you may have heard there are a couple of ways you can easily add them to your Jamstack website.
Not your average list but a comprehensive 19-point eCommerce SEO checklist with everything you need to know to optimize your store and successfully grow organic traffic and revenue.
Subscription ecommerce business models have seen fantastic growth in recent years. With Crystallize being at the forefront of it, now is the time to dive into the ins and outs of starting, running, and scaling an eCommerce subscription business.
Check out the top reasons your ecommerce platform needs to be blazing fast if the satisfied customer is not a good enough explanation.
We've talked lengths about site speed and performance affecting your search engine ranking and organic traffic but did you know site speed affects Adwords pricing and ranking as well?
With the rapid growth of tools and solutions available in the space now is probably the best time to move your online store to Jamstack eCommerce architecture.
In the simplest possible terms, a headless CMS is a backend content management system (CMS) that exists independently of the front end - the presentation layer.
PIM is your centralized product information system from which the product data is distributed to all relevant stakeholders, teams, and sales channels.
New sales channels appear every day. Instagram now has a shopping tab, WhatsApp is getting one, TikTok is jumping onto the eCommerce wagon, and purchasing groceries from your smart fridge has become a reality. If your online store is your only sales platform, then you’re seriously missing out.
Yes, we get it.
First, it’s creating content for your website. Then, it’s creating content for mobile. It’s creating social media sales channels, smartwatches, and other IoT devices. Moreover, the number of these will only increase in the future.
And who has a team that large? Not many! But hey, that’s why you’re here because this is where headless commerce shines.
Headless commerce and headless architecture have gained much traction lately, so the market for headless commerce is projected to expand to around USD 2.2 billion by 2023. Over six in ten retail companies plan to migrate to headless commerce platforms by 2024, while over 20 percent already use them (source: headless commerce stats 2024).
Core Web Vitals, INP, LCP, Cumulative Layout Shift, FID, Webpagetest.org, Google Lighthouse, Pagespeed Insight, CrUX. We're sure you've stumbled upon one of these in your quest to improve front-end performance, right?
But how do you measure performance? And why do you need to be data-driven and continuously monitor, optimize, and build a performance testing and optimization culture?
Let's explore that. Let's go millisecond hunting.