
Bio
Product-led SEO // End-to-end marketer // B2B content strategies and growth hacks // SEO wiz turned Jamstack n00b.
Blog Posts (37)
PIM vs. MDM: What is the Difference?
MDM manages all types of company data, including those managed in PIM, making PIM a subset of MDM. Wait, what?
Development and Design Trends In eCommerce
Headless, composable, API-first, Remix, UI or UX-driven design, etc. Tracking development and design trends in eCommerce is both tough and rewarding at the same time.
Determine Your eCommerce Business Model
One of the first steps to opening your eCommerce store is picking the right business model.
Introduction to Multichannel eCommerce (+ Top Solutions)
Wondering if a multichannel approach could help you increase sales in 2023? Wonder no more, your hunch is correct: multichannel eCommerce will help you reach those goals.
Omnichannel Marketing Guide for eCommerce
In today's society of continuous technological innovation, consumers expect businesses to have a strong omnichannel strategy: they demand highly relevant and customized interactions across various platforms.
Carlings Digital Collection
Scandinavian retailer Carling’s stunt with Digital Collection influencing people to think differently about clothes, in general, was backed by a headless commerce architecture.
What Is Product Taxonomy?
A great product taxonomy improves your customer user experience and how they find the right product they need much easier and faster.
eCommerce Conversion Rate Optimization (CRO) Best Practices
Before you start chasing new and better sales channels, spend some time optimizing the most important one, your website. Improve your website performance with best practices for conversion rate optimization (CRO).
Word-of-Mouth Marketing In eCommerce
Raw, uncontrollable power. That’s what word-of-mouth is. Word-of-mouth marketing is what you do to create that power.
Nuwo: Homeoffice as a Service on NextJS and Crystallize
Nuwo is a home office-as-a-service solution that provides companies with personalized online stores from which their remote employees can pick and choose furniture/equipment for their home office.
An Introduction to B2B eCommerce
B2B eCommerce is nowhere near as talked about as B2C eCommerce, which is strange considering that the B2B eCommerce market is over five times (5X) more valuable.
Local SEO for eCommerce Websites
Increased visibility in location-specific search queries, i.e., local search results, leads to increased brand awareness and better clickthrough rates. How does one do that?
PIM vs. Digital Asset Management (DAM)
We just scratched the surface in a couple of previous posts explaining product information management (PIM) and digital asset management (DAM). Time to compare these two and describe the business benefits of using them.
Crystallize Retreat 2022
How do you build a remote team? Why company retreat is the best way to do it? What happened and what lessons did we learn last week at Crystallize 2022 retreat?
So, React Norway 2022 Happened!
Running a conference is no easy task but it is a rewarding one. While React Norway 2022 wasn't our first React conference it certainly was the best one yet.
Is the Subscription Model for Your Business?
A regular, monthly influx of revenue from faithful customers? Who wouldn’t want to get in on that?! But how do you know if a subscription model is a right approach for your business?
Google Analytics 4 for eCommerce: The Bare Minimum
Google announced Universal Analytics (UA) will no longer process new data in standard properties beginning July 1, 2023, and that you should be moving to Google Analytics 4 (GA4). It’s not like the world is ending, right? But what does that mean for your business?
Google Analytics Alternatives
Is there anything better than Google Analytics? Are there any Google Analytics alternatives you might wanna move to?
APIs vs. Microservices: What's The Difference?
APIs and microservices. What are they? How do you use them, and what is the difference between them?
Omnichannel Commerce Explained
Omnichannel commerce is all about meeting your customers where they feel comfortable shopping - and with just the right information.
Product Page SEO
For any and all eCommerce businesses, the product pages are crucial, no matter the shape and size of their online store. With that being the case, how do you optimize your product pages for SEO and high conversions?
Digital Asset Management (DAM)
The more your business and your store grow, the harder your digital asset management (DAM) will become.
Composable Commerce
Composable commerce refers to a new type of eCommerce architecture where you’re free to pick and choose each segment, allowing for better performance. And it makes sense, right?
eCommerce SEO: Ultimate Guide For 2022
Keeping that #1 place in search results is becoming more and more complicated, especially for online stores and eCommerce businesses. To help you stay on top of the best practices, we've made the most comprehensive guide to eCommerce SEO you'll find online.
PIM vs. eCommerce
Product Information Management (PIM) is the key to eCommerce success.
Static Website Hosting Platforms in 2022
The static website hosting landscape has changed significantly in the past few years and is only getting better.
Engaging Online Shopping Experiences with Video
Creating a seamless and engaging on-site customer experience is the ultimate goal for everyone running an online store. Besides your product/service, your store performance and product videos ensure you get the much-needed attention.
React Based Static Site Generators
React and static site generators (SSGs) built on top of it are gaining a lot of traction with frontend developers worldwide in the last couple of years. A ton of reasons for that.
Videos In Jamstack Websites and Apps
Video is dominating the digital marketing landscape and contrary to what you may have heard there are a couple of ways you can easily add them to your Jamstack website.
eCommerce SEO Checklist: The Best Practices For 2022
Not your average list but a comprehensive 16-point eCommerce SEO checklist with everything you need to know to optimize your store and successfully grow organic traffic and revenue.
Subscription eCommerce: The Ultimate Guide
Subscription ecommerce business models have seen fantastic growth in recent years. With Crystallize being at the forefront of it, now is the time to dive into the ins and outs of starting, running, and scaling an eCommerce subscription business.
Milliseconds Matter: Five Reasons Why a Headless eCommerce Platform Needs to be Blazing Fast?
Check out the top reasons your ecommerce platform needs to be blazing fast if the satisfied customer is not a good enough explanation.
Site Speed Affects Adwords Pricing
We've talked lengths about site speed and performance affecting your search engine ranking and organic traffic but did you know site speed affects Adwords pricing and ranking as well?
How to Build Beautiful and Fast Jamstack eCommerce in 3 Steps?
With the rapid growth of tools and solutions available in the space now is probably the best time to move your online store to Jamstack eCommerce architecture.
What Is A Headless CMS?
In simplest possible terms, a headless CMS is a backend content management system (CMS) that exists independently of the frontend or the presentation layer.
What Is PIM?
Today PIM is a whole lot more than a single source of truth for your product information. It is a stepping stone for modern eCommerce businesses.
Headless Commerce Explained
Headless commerce allows businesses to provide a personalized and brand-consistent experience across channels using APIs that connect the front-end presentation layer with back-end infrastructure that enables the ecommerce experience.