Product-led SEO // End-to-end marketer // B2B content strategies and growth hacks // SEO wiz turned Jamstack n00b.
Blog Posts (57)
In the dynamic world of eCommerce, satisfying customer demands while managing operations efficiently is a juggling act. Ever wonder how successful online retailers manage it all? The secret sauce is order orchestration.
According to Semrush, 50% of brands are still not using structured content. This means that the content a half of businesses out there create isn't reaching relevant people or at least isn't doing it nearly as successfully as it could be.
The online world is more crowded and competitive than ever, making it difficult to stand out and get noticed. And don't get us started with AI stuff that is published/made at a staggering rate. On top of all that, your audience's expectations are higher than ever: they want personalized, relevant, and engaging content everywhere they go online.
All this is made possible with structured content.
Structured content enables you to do more with your content. Not only does it enhance the user experience by providing precise navigation and consistency, but it also improves search engine optimization (SEO) by increasing relevance and improving ranking.
Implementing structured content on your website is becoming a crucial step to drive traffic, engage users, and achieve online success.
But first …
The global eCommerce market reached a US $13 trillion value in 2021 and is forecasted to reach a whopping US $55.6 trillion by 2027.
With such growth of eCommerce year over year, it's essential for online retailers (and other businesses) to have the right technology to support their business and strategy. But with so many eCommerce platforms available, how can you tell which fits your business best?
How do you pick the one that suits your needs, keeps up with the development and market trends, and ensures your business's online success?
In part two of the five-part article series, we discuss choosing an eCommerce platform that's the right one for your use case.
Gartner magic quadrant view, business expectations, industry leaders' opinions, most popular solutions… best of articles come in all shapes and sizes. This one of ours about eCommerce platforms is a bit different… we hope.
Driving customer acquisition, optimizing the eCommerce experience, fostering loyalty, and scaling operations are the reason why brands opt out for Direct-to-Consumer (DTC) approach in business and marketing. But is it for everyone, and how do you start with it?
60% of consumers say they will likely become repeat buyers after a personalized shopping experience with a retailer. (source link).
The value of getting personalization right or wrong is also rising. Right now, companies that get personalization right have the potential to generate 40% more revenue (source link).
There are a ton of stats like the two above, and they all suggest the same thing personalization matters! With the increasing competition, the sheer number of available shopping channels, and omnichannel buying experiences on the rise, online retailers and other eCommerce businesses need to differentiate themselves from their competitors to attract and retain customers.
Personalization shines here. It helps create a unique experience for each customer, leading to increased customer engagement and loyalty. It is one of the best-proven Conversion Rate Optimization (CRO) tactics in 2023.
With that in mind, we wanted to put a couple of strategies and tools in your perspective that can substantially increase customer engagement and loyalty through personalization.
72% increased conversion rate and 3 seconds faster load times on average just by moving from Magento to Crystallize. Not bad.
When it comes to managing product information, two terms often used interchangeably are PIM and PCM. While they may sound similar, these two concepts are quite different and serve different purposes in the world of e-commerce and product management.
With the number of available tech solutions, tools, architectures, and approaches to web development today, it is easy to get overwhelmed when choosing the one for your online store.
When it comes to managing digital content, there are two main types of systems that professional businesses use (oftentimes together): Product Information Management (PIM) systems and Content Management Systems (CMS).
Personalized experiences increase the likelihood of purchase by 80% for consumers. And with that, experience management platforms (XM) entered the scene.
Headless, composable, API-first, Remix, UI or UX-driven design, etc. Tracking development and design trends in eCommerce is both tough and rewarding at the same time.
Wondering if a multichannel approach could help you increase sales in 2023? Wonder no more, your hunch is correct: multichannel eCommerce will help you reach those goals.
In today's society of continuous technological innovation, consumers expect businesses to have a strong omnichannel strategy: they demand highly relevant and customized interactions across various platforms.
Scandinavian retailer Carling’s stunt with Digital Collection influencing people to think differently about clothes, in general, was backed by a headless commerce architecture.
Are you struggling to convert your website traffic into paying customers? Are you tired of spending hours and resources on driving traffic to your site with little to no return on investment? Then it's time to focus on Conversion Rate Optimization (CRO).
Nuwo is a home office-as-a-service solution that provides companies with personalized online stores from which their remote employees can pick and choose furniture/equipment for their home office.
Local SEO focuses on optimizing a website's online presence to attract more local customers and improve search engine rankings for location-based queries.
We just scratched the surface by explaining product information management (PIM) and digital asset management (DAM). Time to compare these two concepts and systems and describe the business benefits of using them.
A regular, monthly influx of revenue from faithful customers? Who wouldn’t want to get in on that?! But how do you know if a subscription model is a right approach for your business?
Google announced Universal Analytics (UA) would no longer process new data in standard properties beginning July 1, 2023, and that you should be moving to Google Analytics 4 (GA4). It’s not like the world is ending, right? But what does that mean for your business?
You've probably heard the terms APIs, and Microservices used when talking about web development. What are they? How do you use them, and what is the difference between them?
Keeping that #1 place in search results is becoming more and more complicated, especially for online stores and eCommerce businesses. To help you stay on top of the best practices, we've made the most comprehensive guide to eCommerce SEO you'll find online.
Creating a seamless and engaging on-site customer experience is the ultimate goal for everyone running an online store. Besides your product/service, your store performance and product videos ensure you get the much-needed attention.
A lot has happened in two years (since we originally published this). However, React, and static site generators (SSGs) built on top of it are still gaining traction with frontend developers worldwide.
Video is dominating the digital marketing landscape and contrary to what you may have heard there are a couple of ways you can easily add them to your Jamstack website.
Not your average list but a comprehensive 19-point eCommerce SEO checklist with everything you need to know to optimize your store and successfully grow organic traffic and revenue.
Subscription ecommerce business models have seen fantastic growth in recent years. With Crystallize being at the forefront of it, now is the time to dive into the ins and outs of starting, running, and scaling an eCommerce subscription business.
Check out the top reasons your ecommerce platform needs to be blazing fast if the satisfied customer is not a good enough explanation.
We've talked lengths about site speed and performance affecting your search engine ranking and organic traffic but did you know site speed affects Adwords pricing and ranking as well?
With the rapid growth of tools and solutions available in the space now is probably the best time to move your online store to Jamstack eCommerce architecture.
In the simplest possible terms, a headless CMS is a backend content management system (CMS) that exists independently of the front end - the presentation layer.
PIM is your centralized product information system from which the product data is distributed to all relevant stakeholders, teams, and sales channels.
Headless commerce allows businesses to provide a personalized and brand-consistent experience across channels using APIs that connect the front-end presentation layer with back-end infrastructure that enables the ecommerce experience.
Core Web Vitals, INP, LCP, Cumulative Layout Shift, FID, Webpagetest.org, Google Lighthouse, Pagespeed Insight, CrUX. I’m sure you’ve stumbled upon one of these in your quest to improve front-end performance, right?
But how do you measure performance? And why do you need to be data-driven and continuously optimize and build a performance testing and optimization culture?
Let’s explore that. Let’s go millisecond hunting.