Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO)
If you run an online business (and even if you don’t), search engine optimization (SEO) and conversion rate optimization (CRO) need to be and often are, a crucial part of your marketing strategy.
With that in mind, here we've collected the basics, tips, tricks, and strategies to help you succeed with organic traffic growth and better conversion of it.
But let’s explain the terms before we get going.
In this section
What is Search Engine Optimization?
Search engine optimization (SEO) has grown out of simple keyword stuffing and TITLE and META description tag optimization into a complex mix of content and technical requirements businesses need to fulfill for their websites to rank in search engines for desired keywords.
We find Web Almanac’s definition to be the most accurate, most explanatory one:
Search Engine Optimization (SEO) is the practice of optimizing websites’ technical configuration, content relevance, and link popularity to make their information easily findable and more relevant to fulfill users’ search needs.
The purpose is to help your website/page/content rank better in search engines like Google, Bing, DuckDuckGoGo, etc., for desired/targeted keywords and get to your potential audience.
What is Conversion Rate Optimization?
For the definition of conversion rate optimization, in our view, Wikipedia offers the best one:
Conversion rate optimization (CRO) is the process of increasing the percentage of users or website visitors to take a desired action (such as buying a product or leaving contact details).
Best Practices
We believe that the best way to learn is to show actionable things you can do to step into or enhance your SEO and CRO knowledge and business gains from them. With this in mind, we’ve built practical checklists that should help you understand, practice, and conduct SEO and CRO for your business.
SEO, CRO, and closely related topics we’ve covered, and you should check as well are:
- Search Engine Optimization (SEO) Checklist
- Page Experience
- Structured Data
- Frontend Performance
- Conversion Rate Optimization (CRO) Checklist
- eCommerce SEO Guide for headless architectures.
- SEO for eCommerce Product Pages: The Basics.
- Local SEO: How to Optimize Your Store for Local Search?
- Optimizing React eCommerce Single Page Applications (SPA) for SEO
- Content Writing/Optimization Checklist
- Social Media Management Checklist