Products are the core in a PIM. Products handle the information of what you are selling. In Crystallize product information includes both core information like variant, SKU, stock & price as well as rich marketing content. All semantically structured for simple reuse across any delivery channel.
A product can have any number of variants. Each variant for a product would define:
- Variant name
- Variant attributes (Color: blue, Size: large)
Modern business models include different types of products. Products in Crystallize can be either physical or virtual.
Physical products like a book
Virtual products like a software purchase
Product marketing content
Marketing content is typically the product story with information like origin details and pictures for a coffee, material details and closeup photos or video tutorial.
Creating and editing products
You can create products using the admin UI or the API.