A product in Crystallize is anything you would like to sell to your customers. The product information includes both core information like variant, SKU, stock & price as well as rich marketing content. Similar to documents, you can define the structure of your products with the help of content modeling using shapes.
Example: The shop page in the demo tenant displays the products the tenant contains.
A product can have any number of variants. Each variant for a product includes defining the following:
- Variant name
- Variant attributes (Color: blue, Size: large)
Example: A product with multiple variants.
Modern business models include different types of products. Products in Crystallize can be either physical or virtual.
- Physical products like a book
- Virtual products like a software purchase
Product marketing content
Marketing content is typically the product story with information like origin details and pictures, material details and closeup photos or video tutorials. These can be defined in the product shape itself.