A subscription is a pricing model where, instead of paying once for a good or service, a customer pays on a recurring basis. This makes perfect sense for things that are continuously delivered or accessed, such as magazines, utilities, and memberships.
Subscriptions can be applied to physical as well as digital products. Lately, they’ve been driving trends like convenience commerce (where items like coffee or razor blades may be delivered as often as desired) and discovery commerce (where customers are regularly surprised with things like books or recipes with ingredients). Streaming services also use subscriptions to manage access to their content.
More and more businesses are finding clever ways to shift their offerings to subscription-based models for the obvious revenue and customer retention benefits they provide. Visit our blog post to learn how Subscription eCommerce may benefit your business, or read on to learn more about how Crystallize implements subscription plans.