Concept of PIM in Crystallize
Product information management, or PIM for short, means managing information and data required to market and sell products via multiple channels. This covers the basic product information like pricing, SKU, and variant information you need to sell a product.
In Crystallize we also extend this to handling rich content you need to market your products. Examples include videos, vendor information, or cooking recipes.
You can learn more about what is PIM by following the link.