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With Crystallize PIM, you can easily define shapes for all your items, be it folders, documents or products. Each of these items is well-structured and Crystallize enforces information validation. While defining a shape, you can use any number of components to make out the structure with the help of content modeling. As a result, any content you add will be based on one of the defined shapes.

Shape components

Shapes can be defined using any number of components. For example, a product shape consists of multiple components, that fit you with rich product descriptions including:

  • Text line
  • Paragraph repeater with images
  • Images
  • HD Videos
  • Properties table

The image below contains the product shape used for all the products in the demo tenant.

Types of shapes

As mentioned in the above sections, items stored in the product catalogue in Crystallize can be defined as three different item types:

To facilitate the process of defining shapes with content modeling, Crystallize has added a content modeling design system in Figma. To give you a better idea on how to use it for your project, we've written a detailed post explaining it.

Information Architecture

Shapes are the building blocks in information architecture. The shapes define which fields are available in your product, document or folders. A properly designed information architecture allows for building out rich customer experiences as well as simple re-use of product content and marketing content across any channel.

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