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With Crystallize PIM you can easily define your own product shapes. All products are structured and Crystallize enforces product information validation. When you define a shape you have the freedom to define which components make out the structure of your product information. Every product added are based on one of your defined shapes. All stored neatly organized.

Custom product shape

Shape components

A product shape consists of multiple components. Make it fit you with rich product descriptions including:

  • Text line
  • Paragraph repeater with images
  • Images
  • HD Videos
  • Properties table

Types of shapes

Items stored in the product catalogue in Crystallize can be defined as three different item types:

Information Architecture

Shapes are the building blocks in information architecture. The shapes define which fields are available in your product, document or folders. A properly designed information architecture allows for building out rich customer experiences as well as simple re-use of product content and marketing content across any channel.

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