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A flow allows you to manage processes for your catalogue items in a clear and collaborative way, similar to what fulfillment pipelines do for orders.

Like fulfilment pipelines, flows are optional; you can choose whether you wish to use them or not. Any number of flows can be defined within your tenant to help you manage processes such as:

  • Linking to external services (e.g. translation)
  • Content governance (e.g. approval workflows for QA or new website content)
  • Marketing campaign releases

 The activity of items moving through flows is recorded in an audit log that can be seen and commented on by anyone with the appropriate permissions. With webhooks, you can track items' progress through flows and respond as needed.

 Flows can be managed with the PIM API or the Crystallize App. Read more about managing flows in the App here.

Flows screen example
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