Content Management System (CMS)
A content management system (CMS) is software that you use to create and manage your content, which can be text, images, videos, etc. While the term usually refers to web content management (WCM), and we'll be talking about it here, it also includes the term enterprise content management (ECM), which labels collaborative software solutions in enterprise businesses.
As a web content management, a CMS can be installed on the server or used as a cloud-based service. WordPress, for example, or at least the content management aspect of it, is a classic example of an installed CMS. Cloud bases CMS is often referred to as headless CMS.
CMS is packed with numerous features that help you create, manage, edit, and store your content more easily and efficiently. However, the features differ from CMS to CMS.
In Crystallize, unlike with many other eCommerce solutions, CMS is an integral part of our PIM, which means you can create and manage engaging content that speaks to your customers in any language, on any channel you want, from a single source of truth for your products.