Every product in your catalogue has at least one product variant associated with it. One variant may be all you need to represent a simple product, like a board game. However, if your product comes in different sizes, colors, formats, etc., then you’ll want to define multiple variants for your product, one for each of the available combinations.
Data/content that can be stored and queried at the product variant level includes:
- Product Variant Name
- Stock Keeping Unit (SKU) - required, must be unique
- Images and related metadata
- Videos and related metadata
- Prices/Price Variants
- Price Lists
- Variant Story Components
- Subscription Plans
More is available at the product level.