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Catalogue

The catalogue is the heart of Crystallize. This is where you create, structure, and manage all products and marketing content. Everything inside the catalogue is called an item.

Items are defined by shapes, which act as blueprints for the type of data and components an item can contain.

There are three main item types:

  • Product
    Products contain components on the item level as well as on product variant level. Each variant automatically gets core commerce fields:
    • Variant name
    • Images
    • SKU
    • Stock per location
    • Price per price variant
    • Attributes
  • Document
    Documents are freeform items that use components defined by their shape. They are ideal for content such as blog posts, guides, or landing pages.
  • Folder
    Folders act as containers. They share the same structure as documents, but can be nested hierarchically. Use folders to structure your product universe.

With the catalogue, you can mirror the full structure of your business, from products and categories to brand pages, stories, or even service agreements.

Keep exploring

Products

Pretty view gives you a content-first editing experience. It’s built for marketers, copywriters, and merchandisers who need a simple and visual way to work with catalogue items. Products, Documents and Folders can all be edited in pretty view.

You can edit products in two ways:

  • Pretty View offers a content-first, visual editing experience. It’s ideal for marketers, copywriters, and merchandisers who want to build rich product stories and manage components visually.
  • Nerdy View presents your product data in a spreadsheet-like layout, perfect for batch editing product variants and structured attributes efficiently.

Folders

Folders are containers that organize your Product Universe. They share the same structure as documents but can be nested to build hierarchies and relationships between products, content, and categories.

You can edit folders in Pretty View for visual storytelling and merchandising, or in Nerdy View when you need to batch edit content or manage multiple items at once.