Case study: Plantasjen's Digital Transformation with Crystallize: Significant Cost Savings and Efficiency GainsCase study: Plantasjen's Digital Transformation with Crystallize: Significant Cost Savings and Efficiency Gains
Plantasjen / Plantagen, the leading Nordic garden center retailer, embarked on a transformative journey to modernize its online presence and streamline operations. By adopting Crystallize’s powerful headless commerce platform, Plantasjen / Plantagen considerably improved its product information and digital asset management while significantly reducing costs and accelerating time-to-market.
Problem Statement
Plantasjen / Plantagen aimed to overhaul its outdated online infrastructure to enhance the efficiency of managing product information and digital assets. By consolidating previously fragmented systems, the company sought to streamline workflows, reduce operational costs, and accelerate time-to-market for product updates:
- Improve product content and digital asset workflows
- Enhance efficiency in Product information management (PIM) and Digital Asset Management (DAM)
- Integrate AI-driven automation for product enrichment
- Ensure seamless customer experiences across multiple touchpoints
- Reduce complexity and operational costs
The company previously used Salesforce Commerce Cloud for commerce, InRiver for PIM, and Fotoware for DAM. These fragmented solutions created inefficiencies and operational bottlenecks, prompting the need for a unified approach.
Problem Statement
Plantasjen / Plantagen aimed to overhaul its outdated online infrastructure to enhance the efficiency of managing product information and digital assets. By consolidating previously fragmented systems, the company sought to streamline workflows, reduce operational costs, and accelerate time-to-market for product updates: Improve product content and digital asset workflows Enhance efficiency in Product information management (PIM) and Digital Asset Management (DAM) Integrate AI-driven automation for product enrichment Ensure seamless customer experiences across multiple touchpoints Reduce complexity and operational costs The company previously used Salesforce Commerce Cloud for commerce, InRiver for PIM, and Fotoware for DAM. These fragmented solutions created inefficiencies and operational bottlenecks, prompting the need for a unified approach.
Solution & Implementation
Plantasjen / Plantagen partnered with Crystallize to replace its legacy systems with a next-generation headless commerce solution. The transition involved:
- Unifying PIM, DAM, workflows, and multi-market & language management within a single platform
- Streamlining product enrichment with AI-powered automation
- Enhancing content speed and efficiency for both internal teams and customer-facing channels
- Laying the foundation for expanded customer engagement initiatives
Within just three months, Plantasjen / Plantagen successfully deployed its initial launch of a new digital infrastructure, demonstrating the agility and efficiency of Crystallize’s implementation.
— Olav Fyldeng, CIO Plantasjen
Results & Business Impact
- Faster Deployment: The initial transformation was completed in just three months.
- Increased Efficiency: A unified platform reduced operational complexity and improved content workflows.
- Enhanced Customer Experience: AI-driven product enrichment provided richer, more engaging content.
- Cost Savings: Consolidating multiple platforms into Crystallize reduced both software licensing fees and ongoing maintenance expenses.
- Scalability for Growth: The new system supports future expansions, including customer club activities and an extended online knowledge hub.
The new digital infrastructure provides a robust foundation for delivering fast, high-performance customer experiences, improving conversions, and boosting SEO.
— Plantasjen Team
Key Learnings & Future Plans
Plantasjen / Plantagen plans to leverage Crystallize for:
- A dynamic customer club experience
- An expanded online knowledge and entertainment platform
- A centralized product and service information hub
By embracing a headless commerce approach, Plantasjen has positioned itself for continuous innovation and long-term success.
You could do the same for your business. Seriously, give Crystallize a try!
START building for FREE with Crystallize, or schedule a 1-on-1 demo so we can show you how Crystallize fits your use case.