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Headless Commerce Statistics for 2024

Headless Commerce Statistics for 2024

Headless Commerce statistics that you need to know in case you are planning to adopt the approach in 2024.

Headless Commerce Statistics for 2024

Are you considering going headless with your project/business? Good🤘

The headless commerce surge continues redefining the eCommerce landscape, offering enhanced flexibility, better performance, and tailored customer experiences. However, getting all stakeholders on board with the idea of adopting headless architecture (or rather moving away from known monolith solutions) is not always easy.

To help you plead the case to your team, we did in-depth research on the current state and trends in adopting headless and gathered statistics that underscore the momentum headless commerce is gaining. We'll lay it all here and let you asses and interpret the stats.

Let’s dive in!

👐What is Headless Commerce anyway?

We’ve talked extensively about headless commerce in our Headless Commerce Explained post. In case you haven’t come across the term, the simplest definition of headless commerce is that it is an eCommerce solution where the webshop frontend and the backend are decoupled. The connection between the frontend and backend eCommerce service is an eCommerce API.

Underneath, all is based on headless architecture, and I invite you to check both of our linked articles for more.

Growth and Market Value of Headless

Headless commerce is anticipated to grow at a CAGR (Compound Annual Growth Rate) of 20.5% through 2027, reaching $32.1 billion ​[1​].

The market for headless commerce is projected to expand to around USD 2.2 billion by 2023​ [2]​.

Growth and Market Value of Headless Commerce

Headless Commerce Adoption Rate

By 2023, it was expected that 57% of organizations globally will be utilizing headless commerce platforms ​[3​].

Another study found that 60% of B2C brands planned to adopt headless commerce by 2022 [4​].

Also, 50% of B2B businesses surveyed plan on adopting headless commerce in the next 12 months​ [3​].

In 2022 80% of businesses that don't have headless architecture plan to implement it in the next two years ​[5​].

Over six in ten retail companies plan to migrate to headless commerce platforms by 2024, while over 20 percent of them already use them [7].

Headless Commerce Adoption Rate

Geographic Disparities

Europe and North America hold 63% of the global market share for headless commerce solutions​ [6].

The North American region accounted for 35.2% of the headless commerce market in 2020​ [6].

Geographic Disparities

Performance and Efficiency of Headless Commerce

Headless commerce enables businesses to slash time to market by 50%​ [4​].

Platforms of this nature can boost site performance by 30%​ [4​].

Users on a headless commerce platform experience a 34% reduction in time spent on necessary upgrades and bug fixes​ [4​].

77% of organizations with headless architecture say it enables faster changes to storefronts​ [5].

Performance and Efficiency of Headless Commerce

Business Impact

47% of businesses using headless commerce reported an uptick in ROI ​[4​].

Companies utilizing headless commerce are projected to save around $1.4 billion in IT costs annually​ [4​]​.

Businesses employing headless commerce experience a 42% average increase in conversion rates​ [4​].

Business Impact

Knowledge and Awareness

Only 29% of ecommerce decision-makers fully grasp what headless commerce is and how it operates​ [4​].

Knowledge and Awareness

Industry Specifics

In the manufacturing industry, 59% of Statista survey respondents plan to implement headless commerce at their company within two years. 26% have already implemented headless software architecture, and 14% have no plans to do so [8].

In the retail industry, 63% plan to implement headless commerce within two years, 12% have no plans to do so, and 22% have already implemented headless architecture [9].

For more industry-specific stats, visit Statista.

Industry Specifics

Migration and Modernization

In 2021, 45% of businesses using headless commerce solutions migrated fully from their existing commerce platforms [4​].

44% of retailers surveyed view a headless commerce solution as a way to modernize their technology stack​ [4].

Migration and Modernization of Tech Stack with Headless Commerce

📝DOWNLOAD Headless Commerce Stats 2024 Infographic

Tired of scrolling? Need a copy? We hear you, and we've got you covered. DOWNLOAD a .PDF infographic with all the stats for easier offline reading and sharing with coworkers.

Click here to DOWNLOAD the infographic.

Explore🔎

Headless Commerce Explained

Headless Commerce: A Complete Guide to the Future of Online Selling

New sales channels appear every day. Instagram now has a shopping tab, WhatsApp is getting one, TikTok is jumping onto the eCommerce wagon, and purchasing groceries from your smart fridge has become a reality. If your online store is your only sales platform, then you’re seriously missing out.

Yes, we get it.

First, it’s creating content for your website. Then, it’s creating content for mobile. It’s creating social media sales channels, smartwatches, and other IoT devices. Moreover, the number of these will only increase in the future.

And who has a team that large? Not many! But hey, that’s why you’re here because this is where headless commerce shines.

Headless commerce and headless architecture have gained much traction lately, so the market for headless commerce is projected to expand to around USD 2.2 billion by 2023. Over six in ten retail companies plan to migrate to headless commerce platforms by 2024, while over 20 percent already use them (source: headless commerce stats 2024).

Return on Investment (ROI) of Headless Commerce

The benefits and competitive advantages of headless commerce are many. When done right, of course. Let’s look at some of the primary advantages that a proper headless commerce buildout can provide.