Google Tag Manager can influence your overall website performance just as any other external 3rd party script. Luckily, there are a couple of things that you can do in that regard.
Working as a team on a professional setup that implies many “micro/macro” services is challenging and can lead to invisible and unexpected errors if not set up well. Time to market, first time to success, and reducing the feedback loop are important topics for all your teams. This article is about setting up your project for a successful production workflow.
Next.js vs Gatsby, what to choose? This is an age-old question many developers have to ask whenever they start a new React application.
React Native is a popular framework for building cross-platform mobile apps. With this in mind, we've built React Native ecommerce app boilerplate from scratch, and in this short tutorial, I will explain how to use it.
Remix is getting quite some attention lately, and being in the eCommerce space, it has caught our eye.
Using GraphQL types in a frontend application avoids unexpected bugs and errors. There are code generators to automatically generate GraphQL types from a given API.
Let us dive into the topic typically described as the most complicated topic to learn for developers. Or better, the hardest to master.
With online shopping becoming the new normal, the performance of your store is of utmost importance. One of the biggest contributors to overall page size (and thus page load speed) is the images used for products (their formats, their size).
Hosting a conference? You’re already in talks with speakers, sponsors, venues, etc. while planning marketing activities, and you need an awesome-looking website, but don't have too much time for it. Enter the Intergalactic Conference boilerplate.
Server-Side Rendering. Client-Side Rendering. CSR with Prerendering, etc. The differences, trade-offs, and similarities between most common web rendering solutions and why you should care about them as a dev.
Is there a best font for the web? Or what are the safest fonts to use on your web-based projects?
The Jamstack strategy is gaining momentum these days, and rightfully so. Benefits such as better performance and easier scaling alongside better developer experience come to mind immediately. One of the main reasons we got into the business of reimagining ecommerce is giving devs the freedom to BYOF (bring your own front end). To tailor-make the front end and build a process for continuous deployment for fast iterations and deliver the best possible customer experience.
To make it even easier to start a Gatsby JS ecommerce project, we combined our Crystallize PIM with Gatsby, a modern React-based framework, to build out a super scalable Jamstack headless commerce solution. The results are staggering. Pagespeed score of 100 and a 3ms average response time when scaling out with 500 concurrent users on Vercel. Fast.
With the rapid growth of tools and solutions available in the space now is probably the best time to move your online store to Jamstack eCommerce architecture.
The most well-known tricks to server fewer bytes to download are:
- Optimize the quality of the images
- Use JPG where possible
- Use srcset to serve different sized images for the different devices
Today though, there is another way to reduce the size of the images, the relatively new image format WebP. It supports both lossless and lossy and can be used both for images with and without transparency.
If you ever read about the srcset attribute on images, but never got around to implementing it, keep on reading. Your users with their limited phone data packages will love you!
Images are crucial for frontend performance. Responsive images with srcset is a good start. If you have many and large images consider lazy load them, soon we get native HTML lazyload in our favorite browser also. When we wrote about srcset we mentioned the sizes attribute, but not the importance of using this attribute so the browser loads the properly sized image.
Let’s dig in.
Product taxonomy implies organizing all the products in the catalog in a manner that makes it easy for customers to find the product they are looking for in the least amount of time. This can be done by categorizing products according to different properties such as color or material.
Polymorphic comes from Greek where poly means many and morph means forms. Related to content it basically means that the content can have many forms. In the context of content modeling and Crystallize this allows you to define multiple editorial choices for specific content.
Jamstack is now more popular than ever due to its promise to deliver better performance and scalability than traditional server-rendered websites. Still, when comparing performance to a traditional server-rendered site, many Jamstack sites lose, leaving the end-users worse off.
A great content model is the best starting point when starting a new webshop, App, or marketing website. The content model serves as documentation and overview and connects information architects, designers, developers, and business stakeholders. We have created a design system in Figma for content modeling.
Being able to use actual data is a great way to stress-test your design. Thanks to the use of API and a pre-made plugin you can now populate your Figma design file with product information from your Crystallize PIM.
Webhooks are used to orchestrate events in our headless ecommerce service. We have now introduced GraphQL to allow you to select exactly the data you need for each webhook. You do not need to circle back to fetch the data you need. Simple, quick - and you are in control.
The core of PIM is products and product information. The base product information is often created initially in an ERP system like SAP or ERPNext, then imported to your PIM. You can manually create the product information in Crystallize or; when working with large product sets that frequently update create an automatic import and update integration. We have made an open-source CSV product import for Crystallize to get you started.
One of the most sought-after features in Crystallize is the fast ecommerce API. You can expect us to spend not more than a fraction of a second crunching your data before sending it back to you. This is what fast headless ecommerce is all about, and is one of the most important reasons people are looking towards Crystallize. A fast API is key for frontend performance and helps drive ecommerce SEO.
Conditionally rendered CSS animations are core ingredients for a juicy user experience. With the styled-components library along with managing React’s component lifecycle, this is a cakewalk. Couple this with Fast APIs, and you have the recipe for an addictive website user interface (UI).
The Crystallize React frontend boilerplate folder ships with a couple of nifty functions that will help you become a developer rockstar in no time. They are basic building blocks that make your components come alive with product data delivered super fast from Crystallize.
Dialogs in React are something that I have never fancied. The available open-source libraries out there don't really fit my need as they either do too little, too much, or simply do the wrong thing. I want my dialog library to be:
- Simple to style
- Not forcing me to include an extra .css file
- Usable with default config
- Be promise based
- Callable via functions, not as JSX elements
- Provide alternatives to the native alert() and confirm()
- Do nothing else. No magical image slideshow gallery thingy. I don't want a myriad of different transitions options.
After a long time researching and evaluating, I concluded that no libraries out there do exactly this, and so I decided to create one for Crystallize. Using the excellent a11y-dialog as the base, it does not require much code to give me exactly what I want!
Getting your own shop up and running with Crystallize is a breeze. We have prepared a boilerplate for you to get started, as well as standalone React components to help you with doing stuff like managing the basket and collecting payment. As a frontend developer, you just need to have NodeJS installed, and then execute this:
npx @crystallize/cli my-new-ecommerce
That’s all it takes. You will be guided through the rest of the setup process to connect to your tenant and to set up your shop.