Crystallize really shines for businesses that are deeply invested in subscriptions and telling complex product stories, all thanks to its GraphQL microservices setup. Litium, on the other hand, is an excellent fit for mid-market to enterprise organizations that need exceptional out-of-the-box campaign tools, unified B2B/B2C omnichannel flows, and top-tier enterprise reliability.
Crystallize
Intuitive UI unifying Commerce, PIM, and CMS
Built-in subscription commerce features
Flexible, customizable data modeling
Natively multi-lingual and multi market
Fully headless with fast GraphQL API
Requires developers for integration and frontend
Not ideal for small businesses
Not plug & play, requires configuration and development
What is Crystallize
Crystallize is a headless commerce engine built for product storytellers, recurring sales, designed to keep customers coming back. It seamlessly integrated subscription commerce and rich storytelling allowing you to build immersive experiences tailor made for you use case.
Usecases for Crystallize
Complex product universes suited for configurators and modern subscription-based business models. From the PIM/modeling side, Crystallize is very strong. Ideal for configurators and more complex cases. A big plus is super flexible and competitive subscription engine.
Litium
A well-designed webshop UI that’s “easy to adjust” once you’re familiar with it
Bundles strong marketing and customer-engagement tools—campaigns, email, CMS
Solid commerce stack
PIM channel limitations
Integration hiccups. Compatibility issues can arise
Steep learning curve
What is Litium
Litium is a full-stack, cloud-native commerce suite—“Litium Commerce Cloud”—that bundles e-commerce, PIM, CMS, campaigns, personalization, and order management into one platform, with optional headless decoupling via GraphQL or REST APIs.
Usecases for Litium
B2B and manufacturing portals, as well as DTC and brand-focused growth.
Full
None
Partial
Integration
Crystallize
Litium
Tech
Architecture
Event based architecture with horizontal scaling
Serverless multi-tenant SaaS
Cloud infrastructure
AWS
Fastly CDN and Elasticsearch
API coverage
GraphQL
Open REST / GraphQL
Built with
TypeScript / GraphQL
Microsoft .NET 6 core backend, Angular-based back-office UI
Security features
OAuth / JWT
ISO 27001-certified hosting / SAML/OAuth support
Scalability
Maintenance
Managed
Managed
Customization level
Frontend integration
Frontend agnostic
Frontend agnostic
AI/Machine learning
Via third-party
Via third-party
Multitenancy
Book time with an expert to discuss your product universe
BOOK a personalized 1-on-1 demo today, and we’ll show you what makes Crystallize a powerful product story engine and if it is well suited for your business.
Slack / Community / Dedicated account manager (Enterprise)
24/7 partner network / email helpdesk / Litium Dev Forum
Documentation quality
Comprehensive, well-organized
Comprehensive docs with tutorials, guides, API references
Additional resources
Livestream videos / API Reference / Developer guides
Webinars / Livestreams / guides / case studies
Community
Community and forums
Growing and Active (Slack)
Active Litium Dev Forum for Q&A, ideas and bug reports
Professional training
Certification programs
DISCLAIMER: The comparison pages on this website are based on publicly available information and are intended for informational purposes only. While we strive to provide accurate and up-to-date content , we make no representations or warranties regarding the completeness or accuracy of the information presented. Readers are advised to consult the official websites of the respective platforms for the most current details, as features and specifications are subject to change without notice.
Intuitive UI unifying Commerce, PIM, and CMS
Requires developers for integration and frontend
Partial
Integration
