
Shopify
User-friendly interface
Extensive theme selection
Comprehensive App ecosystem
Can be launched without developers
Proprietary coding language
Content management limitations
Transaction fees
What is Shopify
Shopify is a cloud‐based ecommerce platform that enables businesses of all sizes to quickly set up, manage, and scale their online stores. As a SaaS solution, Shopify provides a complete suite of tools—including website design, inventory and order management, payment processing, and marketing automation—all from one easy-to-use platform.
Usecases for Shopify
Perfect for quickly deploying small to medium-sized online stores with a wide range of out-of-the-box features.

Centra
User-friendly interface and setup
Built-in B2B and DTC modules
Excellent support
Wholesale UI rigidity
Initial configuration can be “slightly more complex”
Video upload limitation
What is Centra
Centra is a cloud-native, API-first e-commerce platform designed primarily for fashion and lifestyle brands, offering both direct-to-consumer and wholesale commerce capabilities in a single, high-performance SaaS solution.
Usecases for Centra
Companies needing integrated B2B workflows—real-time inventory, bulk orders, returns and ERP sync—benefit from Centra’s unified module set.



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