Berg & Dahl Selects Crystallize to Power its Product Universe for the Commercial Interior and Professional Kitchen Industry

OSLO, Norway — May 2024

Serving the professional market—including hotels, restaurants, and large-scale commercial projects—requires a level of technical precision far beyond that of standard retail. To meet these professional standards, Berg & Dahl has partnered with Degree, a leading implementation specialist, to migrate its catalog into a modern, headless Product Universe. This transition allows Berg & Dahl to move away from rigid legacy systems and toward a future-proof architecture built for the specific needs of the professional interior and hospitality sectors.

Berg & Dahl is known for offering the industry's most comprehensive range of professional kitchen equipment, restaurant furniture, and commercial interiors. Managing such a diverse and technical catalog—from heavy-duty industrial kitchen machinery to bespoke furniture solutions—requires a data structure capable of handling complex specifications, material variations, and technical certifications.

The shift to a headless approach was driven by the need for a system capable of handling professional-grade complexity while delivering a high-performance experience. With Degree leading the technical implementation, Berg & Dahl is prioritizing:

• A Comprehensive Product Universe: A structured, semantic model that manages an extensive range, ensuring every detail—from power requirements for kitchen appliances to fabric durability for commercial seating—is accurately captured.
• Multi-Dimensional Taxonomies: Advanced classification that allows professional buyers, architects, and planners to navigate via technical attributes, design style, or specific kitchen functions simultaneously, making complex discovery effortless.
• Superfast Data Delivery: Utilizing instant GraphQL APIs, Berg & Dahl ensures that technical documentation and product data are delivered with superfast response times, streamlining the planning and procurement process for large-scale projects.
• Future-Proof Scalability: By choosing an API-first platform, Berg & Dahl is building a foundation that integrates seamlessly with professional design tools and future digital services for the commercial market.

In the world of commercial interiors and professional kitchens, accuracy is the foundation of every successful project. Berg & Dahl’s move to Crystallize represents a commitment to "Internet Craftsmanship"—the idea that a clean, well-organized backend is essential for providing superior service to professional clients. By streamlining their PIM workflows, they are empowering their internal teams to manage complex assortments more effectively, allowing them to focus on delivering high-quality interior solutions.

"Berg & Dahl is a brand that understands that professional excellence starts with data integrity," says the Crystallize team. "By focusing on a well-structured Product Universe, they are setting a new standard for how commercial equipment and interiors are managed in Norway. We are proud to be the engine behind their digital transformation and look forward to the continued impact of this partnership with Degree."

The implementation marks a significant milestone in Berg & Dahl’s digital strategy. With a robust data foundation now in place, the focus turns to leveraging the Crystallize platform's flexibility to drive innovation in the Norwegian commercial interior market.