Interlite Selects Crystallize to Power its Global Product Universe and High-Performance eCommerce

STOCKHOLM, Sweden — April 2025

In the professional lighting sector, the distance between technical research and procurement must be as short as possible. By selecting Crystallize to handle both its Product Information Management (PIM) and its commerce engine, Interlite has created a seamless journey for lighting designers and stage technicians. This strategic move allows Interlite to provide its professional clients with superfast access to technical specifications—such as DMX profiles and CAD files—while enabling immediate, frictionless B2B transactions.

Interlite represents some of the world's most prestigious lighting brands. Managing these portfolios requires a system that can handle thousands of technical variations without slowing down the buying process. By adopting the Product Universe headless approach, Interlite has centralized its technical assets and brand storytelling into a single, high-performance source of truth that powers its global storefront.

The decision to move to a headless architecture was driven by the need for speed, precision, and the ability to serve a professional market that demands 24/7 access to information and ordering. Working with implementation partner ZCO, Interlite is prioritizing:

• A Specialized Product Universe: A semantic data model tailored for the lighting industry, ensuring that every beam angle, color temperature, and power specification is accurately mapped.
• Multi-Dimensional Taxonomies: Advanced classification that allows technicians to navigate by brand, application, or technical feature, making it easy to find and order the exact gear needed for a specific project.
• Superfast Performance: Leveraging instant GraphQL APIs, Interlite ensures both product discovery and checkout are superfast, critical for professionals on tight production schedules.
• Unified Commerce & PIM: By housing both product data and transactional logic in Crystallize, Interlite eliminates the friction often found in traditional systems, ensuring that stock levels, pricing, and technical specs are always in sync.

For Interlite, this launch represents a commitment to "Internet Craftsmanship"—the idea that a clean, well-organized backend is the prerequisite for a high-quality professional experience. By streamlining their workflows, Interlite is empowering its internal teams to manage complex brand portfolios more effectively, allowing them to focus on supporting their clients' creative visions on stage and in architectural spaces.

"Interlite is a brand that understands that in the professional world, time is the most valuable currency," says the Crystallize team. "By combining their deep technical product universe with a high-performance commerce engine, they are setting a new standard for the AV and lighting industry in Sweden."

The launch marks a new era of digital efficiency for Interlite. With a robust, transactional foundation now in place, the company is positioned to enhance its service to the Swedish lighting market and explore new digital features that support the professionals who bring stages and buildings to life.