Plantasjen Eliminates "Integration Tax" by Selecting Crystallize for its Global Product Universe

OSLO, Norway — February 2024

For a retailer of Plantasjen’s scale, the primary barrier to digital agility isn't a lack of tools—it's the "integration tax." This is the hidden cost of time, money, and performance lost when trying to force disparate PIM, CMS, and commerce systems to talk to one another. By selecting Crystallize to handle its Product Universe, Plantasjen is simplifying its tech stack and bringing together functions that naturally belong together to perform at a higher level.

Managing thousands of living products across Norway, Sweden, and Finland requires a system that is as dynamic as the seasons. Plantasjen recognized that their previous architecture was becoming a bottleneck. By moving to Crystallize, they are eliminating redundant middleware and streamlining information flow from the catalog to the customer.

The decision to transition was driven by a need for a system that empowers the team to move faster without being held back by technical debt.

• Zero Integration Tax: By unifying product information management (PIM) and rich storytelling within a single high-performance engine, Plantasjen avoids the friction of syncing separate silos.
• Lightning-Fast: Utilizing instant GraphQL APIs, the new stack ensures that even during peak spring gardening surges, the digital experience remains fluid and responsive.
• Modern Developer Experience: The lean, API-first approach allows Plantasjen’s engineering team to focus on building features that drive conversion, rather than maintaining fragile connections between old systems.
• Future-Proof Scalability: As an evergreen platform, Crystallize ensures that Plantasjen won't need another "big-bang" migration in five years; the system evolves alongside their business needs.

In today’s market, the ability to pivot is a competitive advantage. Plantasjen’s move to Crystallize is a strategic rejection of the "all-in-one" legacy suites that are often too slow and too expensive to maintain.

"We believe that commerce should be about the product and the customer, not the struggle with the underlying tech stack," says the Crystallize team. "Plantasjen is proving that even the largest retailers can shed the weight of legacy systems and move with the speed and precision of a modern digital native. We are proud to be the foundation for their new product universe."