Sandqvist Reinvents Global Digital Flagship with Crystallize and ZCO in Record Four-Month Sprint

OSLO, Norway — December 2025

The transformation, executed by implementation partner ZCO, saw Sandqvist migrate its entire tech stack in just four months. In an industry where enterprise migrations often take a year or more, this launch proves that "lean and fast" is the most effective way to scale. The new storefront isn't just a visual upgrade; it is a complete re-engineering of how Sandqvist reaches its customers across 44 distinct global markets.

Managing a global brand with a small team requires extreme efficiency. ZCO designed a localization and CRM model within Crystallize that allows Sandqvist to coordinate international content and commerce from a single point of truth. By utilizing lightning-fast commerce APIs, the team can now update product storytelling and campaign assets across all markets instantly, without the typical friction of multi-regional management.

In a departure from traditional corporate secrecy, Sandqvist, ZCO, and Crystallize have embraced "radical transparency." They have made the project's raw outcomes public, sharing real-world benchmarks that most brands keep behind closed doors.

The public case study provides an honest look at:

• Performance Metrics: Real-world load times and Core Web Vitals across different regions.
• SEO & Growth: How the migration impacted organic search visibility.
• Cost & Efficiency: The actual resource investment required for a four-month sprint.
• CRM Integration: How customer data flows seamlessly through a composable stack.

Sandqvist has always been a brand defined by sustainability and craftsmanship. Their digital presence now reflects those same values. By choosing a headless architecture, they’ve reduced the "digital bloat" associated with legacy platforms, resulting in a cleaner, faster, and more sustainable browsing experience for their customers.

"This launch is a testament to the trust and pace of the Sandqvist team, paired with the technical excellence of our partner, ZCO," says Magnus Nambord, Global Partner Manager at Crystallize. "By publishing the raw results of this project, we’re providing a blueprint for any brand that wants to move away from slow, expensive monoliths and toward a more agile future."