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Headless eCommerce superpowers

The commerce engine built for recurring sales, designed to keep customers coming back. Seamlessly integrated subscription commerce and rich storytelling. Experiment with pricing and promotions to maximize conversions. The perfect foundation for executing your go-to-market strategy.

Headless eCommerce superpowers

The commerce engine built for recurring sales, designed to keep customers coming back. Seamlessly integrated subscription commerce and rich storytelling. Experiment with pricing and promotions to maximize conversions. The perfect foundation for executing your go-to-market strategy.

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What is headless commerce anyway?

In the rapidly evolving digital landscape, agility is key. Crystallize, a headless commerce service, decouples your frontend presentation layer from the backend, giving you the freedom to create unique and engaging shopping experiences. This means you can effortlessly manage content, products, and customer interactions across various channels, all while ensuring scalability and performance.

Illustration depicting the sales process from order to delivery

Headless eCommerce for product storytellers

A finely tuned commerce engine designed to drive repeat customers and boost subscription sales. Whether you're selling physical or digital products, we've got you covered. The perfect foundation for executing your go-to-market strategy.

Subscriptions for recurring sales

Enhance customer convenience with subscription options to build solid and growing revenue streams. Experiment with a variety of offers to discover your market sweet spot.

Product storytelling

Powered by the Product Universe PIM to unlock unparalleled product storytelling. Create immersive product experiences enriched with dynamic marketing content.

Powerful merchandising

Personalize the shopping experience with powerful merchandising capabilities. Showcase the most relevant products for each market, ensuring maximum appeal and engagement.

Unlimited sales channels

Expand your reach and sell to anyone, anywhere. Connect with your target audiences across all channels, whether B2B, B2C, D2C, R2D2 and beyond.

Landing pages

Design beautiful landing pages that blend rich marketing content with smart product merchandising. Unleash your creativity to captivate customers and build lasting loyalty.

Powerful promotions

Optimize your pricing strategy with discounts and promotions to maximize conversion. Reward loyal customers by providing exclusive offers. Boost basket size, conversion rates, and repeat sales.

Built for automation

Capture orders at scale and orchestrate post-sales processes with automated fulfillment pipelines. Seamlessly integrate and automate workflows to enhance the customer experience beyond checkout.

Go international

Expand your business internationally with local language and currency support. Improve conversion rates by offering customers a shopping experience in their preferred language.

Crystallize understands the challenges of building a modern stack. We came to them looking for a Semantic PIM with GraphQL speeds for a multi-brand transformation. And we’re delighted to power our content with them, too.

Morten Knudsen

Former team lead Digital product Development at
Bertel O. Steen Mercedes, Kia, Peugeot, Citroen of Norway

We are selling more than ever at the same time as the overall market for furniture in Sweden is down 46%

Ludvig Ungewitter

Ludvig Ungewitter Founder and CEO at Sweef

Commerce control at your fingertips

Easily manage pricing and promotions to elevate your business. Tailor strategies for each market to maximize impact and drive growth.

Book time with an expert to discuss your product universe

Set up a personal 1-on-1 session with an expert at Crystallize to discuss how to level up.

Illustration of an astronaut floating in front of a black hole

Built for Developers

Don’t just take our word for it. Check our open-source Next.js SaaS boilerplate, where you can quickly launch a subscription-based eCommerce frontend.

Frequently asked questions (FAQ)

Why choose a headless commerce platform?

Technological advancements are constant in the eCommerce industry. Headless commerce allows businesses to adapt quickly to these changes. A headless commerce platform provides businesses with greater flexibility and scalability, allowing them to stay on top of market trends and deliver outstanding customer experiences with your best-of-breed stack with Crystallize.

How does headless eCommerce differ from traditional eCommerce?

In traditional eCommerce, the front-end and back-end are tightly integrated, meaning any changes to the front-end can be limited by the back-end platform's structure. With headless eCommerce, the backend handles all commerce functionality (like payments, inventory, etc.). In contrast, the front end can be any custom-designed experience, offering more flexibility and speed in developing unique interfaces.

Is your website's speed affecting your conversion rates?

Slow loading speeds can drastically reduce your conversion rates. By leveraging headless commerce's API-driven architecture, your website's performance can improve dramatically, leading to better user engagement and increased conversions. Use our Page Speed ROI Calculator to see how much you can increase your conversions.

Want to personalize your customer's shopping experience?

In today's market, personalization is key to customer retention. Headless commerce enables businesses to create highly personalized customer experiences that drive repeat purchases. Together, we can tailor your online presence to match your customers' expectations.

Can headless commerce improve omnichannel experiences?

Traditional commerce platforms can't keep pace with modern customers' growing demands. Headless commerce allows businesses to break free from the constraints of legacy systems, enabling them to deliver a seamless, personalized experience across all channels. Our tailored solutions are designed to help you transition effortlessly into this new omnichannel eCommerce realm.

What are the challenges of adopting headless commerce?

Challenges include the need for a skilled development team to manage and maintain the system, potential higher upfront costs due to customization, and the complexity of managing multiple components (front-end and back-end separately). However, these are often offset by the long-term benefits of flexibility and scalability.