Kaffekapslen Selects Crystallize to Power Global Product Universe Across 22 Markets

OSLO, Norway — February 2024

Scaling a high-volume retail business across 22 distinct countries requires more than just a storefront; it requires a robust, high-performance data architecture. Kaffekapslen has selected Crystallize to serve as the single source of truth for its vast product catalog, replacing fragmented systems with a modern, headless PIM (Product Information Management) approach. This move allows Kaffekapslen to manage thousands of product variations and localized attributes with the precision required for a global leader in coffee retail.

Kaffekapslen’s growth strategy is built on providing a hyper-local experience to customers across Europe. By utilizing Crystallize, they have moved away from the constraints of legacy data silos that often slow down international rollouts. The new system allows them to model complex coffee blends, accessories, and machine types once, then instantly distribute that information across all regional domains via superfast commerce APIs.

The decision to adopt Crystallize was driven by the need for a future-proof system that could scale without adding unnecessary technical complexity.

• The Product Universe: Kaffekapslen uses Crystallize to create a structured, semantic model of its catalog. This ensures that every product—from a single espresso pod to a complex bulk bundle—carries consistent, rich data across every market.
• Multi-Dimensional Taxonomies: The system supports multiple, overlapping taxonomies. This allows Kaffekapslen to classify products by brand, flavor profile, machine compatibility, or roast level simultaneously, making navigation and discovery effortless for the end user.
• High-Speed Global Delivery: Utilizing instant GraphQL APIs, Kaffekapslen ensures that localized product information is delivered with superfast response times, which is essential for maintaining high conversion rates in competitive markets.
• Efficient Multi-Market Management: A lean team can now manage unique regional content, pricing, and currencies for 22 countries from a single, intuitive interface, drastically reducing manual effort.

In the coffee industry, consistency and speed are everything. Kaffekapslen’s implementation focuses on "Internet Craftsmanship"—the idea that a clean, well-modeled backend is the secret to a superior customer experience. By centralizing their global product data and using advanced classification, they are freeing their internal teams from the burden of manual data synchronization, allowing them to focus on strategic growth.

"Kaffekapslen is a perfect example of a brand that understands that global success starts with organized product data," says the Crystallize team. "By focusing on a unified product universe and flexible navigation, they are setting a new standard for operational efficiency in European retail. We are proud to be the engine behind their international data strategy."

Moving forward, the partnership will focus on further optimizing product enrichment and leveraging Crystallize’s structured data to drive even more personalized shopping experiences across their global storefronts.