Pentia Takes on New Customer in the Construction Industry, Invests in Crystallize
Malmö, August 24, 2026
Digital agency Pentia has signed an agreement with a new customer in the construction sector. The new solution is built on Crystallize, the headless commerce platform.
The customer is an international group that operates through several specialist companies in Scandinavia. Together, they offer products and services to customers in the construction, industry, and infrastructure sectors.
The group has outgrown its current e-commerce solution and needs a more flexible, scalable, and high-performance platform that can better support the business's continued growth, additional products, and the needs of different markets.
The deal is further proof of Pentia's growth in B2B: several companies, several markets, and a range that needs to be presented clearly to very different buyers from purchasing departments on large infrastructure projects to supervisors who need to get their hands on equipment quickly.
“For a project like this, headless is the natural fit,” says Mattias Axelsson, CCO at Pentia. “Multiple brands, multiple languages, and a product catalog that is not always easy to explain demand flexibility rather than a predefined structure. Crystallize gives us that freedom to build a fast, content-driven experience without forcing every company in the group into the same rigid template.”
"We are happy about another deal at Crystallize together with Pentia. We are growing faster than the market, and it is precisely this type of partnership that drives that development," says Magnus Nambord, Partner Manager at Crystallize.
Crystallize brings together product information (PIM), content, and e-commerce into a single API-first system, built for teams that want full control over the frontend. For a group with several specialist companies under the same roof, this means a common infrastructure, without all brands needing to look or function the same way.
Pentia is a digital agency in Malmö that works with headless and composable commerce. The new platform is expected to launch in the fall of 2026.
About Pentia: Pentia is a digital agency based in Skåne that builds headless digital solutions and e-commerce for brands and B2B companies across the Nordics.
About Crystallize: Crystallize is a headless commerce platform that integrates PIM, content management, and order management into an API-first system, built for product-focused brands and agencies.