STOCKHOLM, Sweden - May 2026

Crystallize is proud to announce the appointment of Ruy Ramos as Product Experience Lead. Ramos, a respected veteran in the digital commerce industry, joins from inRiver and brings deep domain expertise to the team as Crystallize aggressively scales its footprint across Sweden and the global digital landscape.

Bringing Ramos on board is a clear signal: Crystallize is the engine of choice for modern, high-performance AI and e-commerce. As ambitious brands abandon legacy software, the company continues to draw top-tier industry talent to help them make the leap toward modern digital strategies.

In this role, Ramos will serve as a high-level strategic advisor dedicated to supporting enterprise clients and integration partners. With his deep mastery of product data, he will help partners and brands unlock the power of Crystallize’s semantic architecture - ensuring their product information is inherently optimized for the next wave of AI and autonomous product discovery.

"Our partner network thrives when our ecosystem has access to deep industry expertise, and having Ruy join us is a massive win for our community," says Magnus Nambord, Global Partner Manager at Crystallize. "Ruy will be a key catalyst for our growth in the Swedish market and beyond, providing our integration partners and customers with the expert-level sales support, enablement, and strategic guidance they need to drive real business results."

The addition of Ramos reinforces Crystallize's commitment to delivering Internet Craftsmanship - providing a reliable, future-proof platform built for the next decade of digital growth.