Realtime PIM API for Super Fast eCommerce
Traditionally PIM has been a back end system to manage basic product properties. The approach in Crystallize is to use the product information management service to directly power eCommerce solutions. Combining structured product information with rich content to power a juicy eCommerce experience. We call this realtime PIM.
Realtime Product Information Management
Realtime PIM API means that you can rely on your product information backend to directly power your eCommerce site. PIM is directly in front serving structured product data, images and HD video. No batch imports, caching layers or other workarounds. Point your frontend directly to the realtime PIM API.
Using GraphQL in our fast eCommerce API allows us to deliver structured complex product data in a single request to the backend. Unlike a traditional REST API. Having a highly optimized service API service allows us to get down to very few milliseconds response time. Like the query below which is served in 4 milliseconds. Milliseconds matter.
Frontend performance is one of the most important factors for successful eCommerce. Ensuring findability to generate organic traffic, increase user experience and increase conversion.
In short the benefits of fast frontend performance are:
Ecommerce SEO Impact
Pagespeed index is a big factor in SEO ranking. According to Google it is important for both desktop and mobile SEO ranking. Continuously measuring your frontend performance KPIs is a key aspect of any digital marketing operation and a super important point in the eCommerce SEO checklist.
You basically want to stay fast. With a realtime PIM like Crystallize you have your rich product information backend sorted and can focus on building stunning customer experiences.