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Pretty View Item editing

Pretty view gives you a content-first editing experience. It’s built for marketers, copywriters, and merchandisers who need a simple and visual way to work with catalogue items. Products, Documents and Folders can all be edited in pretty view.

Pretty view item edit

Storytelling Made Simple

In Pretty view, products and documents are displayed with images, titles, and descriptions, making it easy to see how content comes together. You can quickly edit text, update media, and manage variants without digging into technical details.

Use Pretty view when you want to:

  • Focus on storytelling and presentation
  • Get a visual overview of your content
  • Work fast with product variants, descriptions, and media assets
  • Switch between languages to see and edit localized content side by side

Pretty view is designed to make rich product storytelling straightforward, so you can keep your catalogue both accurate and inspiring.

Creating an item

To add new content to your catalogue, click the Create+ button in the left-hand navigation.

  1. First, choose the type of item you want to create: Product, Folder, or Document.
  2. Next, you’ll see a list of available shapes for that item type. Shapes act as blueprints, defining the components and structure of the item.
  3. Select a shape, give your item a name, and you’re ready to start adding content.

Pretty view makes this process straightforward, so you can go from an idea to a structured item in just a few clicks.

Creating an item

Drafts and publishing

Crystallize automatically saves your work as a draft while you edit, so there’s no need to hit “Save” manually.
To make your changes available in the Catalogue and Discovery API, you’ll need to click Publish.

From the three-dot menu on each item, you can:

  • Send to flow for approval or scheduled publishing
  • Unpublish to remove an item from the API while keeping it editable
  • Publish all languages if your item is multilingual
  • Duplicate the item
  • Delete the item
Pretty view editing document

Language Switching

If your catalogue is multilingual, you can easily switch between languages in Pretty view. Use the top menu bar to select the language you want to edit. This makes it simple to manage localized content side by side.

Pretty view is the best option when your priority is rich product storytelling and fast editorial work, with publishing controls always just a click away.

Keep exploring

Nerdy View Batch Editing

Nerdy view is designed for fast bulk editing of multiple items at the same time. It gives you a spreadsheet-like interface where you can scan, filter, and update catalogue data more efficiently than editing items one by one.

It’s the best way to handle large sets of products when you need to adjust prices, assign topics, or clean up content in bulk.