The Product Universe

Your products are unique, and your data should be too. Crystallize gives you the freedom to build a Product Universe that fits anything from books and furniture to cars and digital services. With all product information, marketing content, and media in one place, you can tell richer stories, stay consistent across markets, and deliver seamless experiences through APIs to any storefront or app. Model your products with Shapes, organize content with taxonomies, and start turning ideas into reality.

Introduction to the Product Universe

Products come in all shapes and sizes, and so should your product data. Crystallize lets you define your own Product Universe with flexible structures that fit books, furniture, cars, digital services, or anything you can imagine. Unlike traditional one-size-fits-all systems, this gives you complete freedom to model your products and content exactly how you need.

The Product Universe acts as a single source of truth where all product information, marketing content, and media live together. This unified approach makes it easier to maintain consistency, localize for different markets, and deliver compelling product storytelling across every channel. By combining shapes, media assets, and relationships, you can structure items hierarchically, group them with taxonomies, and link content to create richer customer experiences.

For your business, this means faster time-to-market, stronger brand storytelling, and the flexibility to expand into new products or markets without restructuring your data. Technically, your Product Universe powers seamless integration through APIs, giving developers reliable access to consistent data for storefronts, apps, and other services.

Get started by exploring how to organize your Product Universe and learning more about content modeling with Shapes to bring your product stories to life.

Chef