Assets - Digital Asset Management (DAM)

The Asset Organizer is your central place to manage all images and media used in your catalogue. From here, you can upload, organize, and edit files that power product detail pages, marketing content, and storefront visuals.

Assets are automatically optimized for performance. When you upload an image, Crystallize generates responsive resolutions and converts the file into modern web formats such as WebP and Avif to ensure fast loading on every device.

Uploading Images

Adding images is simple:

  • Drag and drop files directly into the Asset Organizer.
  • Or use the file picker to select images from your computer.

Once uploaded, the images are instantly processed and ready for use across your catalogue.

Editing Images

Clicking an image thumbnail opens its detail view, where you can edit and enrich the asset with several fields:

  • Alt text - descriptive text used for accessibility and SEO.
  • Caption - additional notes or context about the image.
  • Topics - classify and organize images by assigning topics.
  • Focal point - define coordinates in the image for smart cropping or zooming in different displays.
  • Showcases - create multiple showcases linked to items or product variants, each with its own hotspot and metadata.
  • Metadata - add custom key–value pairs to store extra information specific to your needs.

Magic Paste

Magic Paste makes it simple to add images anywhere in your tenant. If you can copy an image to your clipboard, you can paste it directly into Crystallize and attach it to catalogue items in just a few clicks.

Pasting images into Nerdy View

  • Single-click a cell to replace its existing content.
  • Double-click a cell to enter edit mode, where you can add or remove images.

How to paste

  • Copy the image itself: If you copy an image from your device or the web, use the double-click method to paste it. (The single-click method won’t work for direct images.)
  • Copy the image URL: If you copy the image address, you can paste it either by single-clicking or double-clicking the cell. Both methods work with URLs.

Benefits of the Asset Organizer

  • Centralized control: Manage all product and content images in one place.
  • Automatic optimization: Modern formats and responsive sizes generated out of the box.
  • Faster workflows: Drag and drop, Magic Paste, and direct editing save valuable time.