Use cases - Where Crystallize is a Great Fit

For brands that want to inspire and sell through rich, content-driven experiences.

Turn your product catalog into inspiring stories. Crystallize merges structured product information with editorial content so you can create immersive shopping experiences. Perfect for brands that want to differentiate through content-rich storefronts.

Key benefits:

• Combine structured product data with editorial storytelling.
• Create content-driven shopping experiences that boost engagement.
• Support omnichannel publishing from one product universe.
• Differentiate your brand in crowded markets.

For businesses that need to let customers personalize or build products before purchase.

Model complex products with flexible attributes and relationships. Crystallize makes it easy to support product customization, bundling, or step-by-step configurators. Ideal for industries like furniture, automotive, or electronics where customers need to personalize their purchase.

Key benefits:

• Allow customers to configure and personalize products before checkout.
• Handle complex attributes, bundles, and dependencies.
• Reduce errors and manual configuration in sales processes.
• Improve conversion with guided shopping flows.

For companies that want to create predictable recurring revenue streams.

Sell products and services on a recurring basis. With support for subscription plans, offerings, contracts, and automated renewals, Crystallize helps you build predictable revenue streams for digital services, subscription boxes, or B2B agreements.

Key benefits:

• Enable recurring revenue models with automated renewals.
• Reduce churn with flexible plans, trials, and usage-based billing.
• Support digital, physical, and hybrid subscription products.
• Gain predictable revenue and better forecasting.

For enterprises that need advanced product data, complex pricing, and customer-specific agreements.

Support complex B2B commerce flows with advanced product data, tiered pricing, customer-specific agreements, and hierarchical customer groups. Crystallize gives you the flexibility to model enterprise scenarios while keeping APIs and integrations straightforward.

Key benefits:

• Define customer-specific pricing and agreements.
• Manage hierarchical customer groups for subsidiaries and departments.
• Support large catalogs with complex product structures.

Streamline long-term contracts, subscriptions, and service agreements.

For businesses expanding internationally with localized pricing and catalogs.

Operate across markets with localized pricing, currencies, languages, and catalogs. Crystallize is designed to scale internationally, enabling you to manage one product universe and adapt it to multiple regions.

Key benefits:

• Manage one catalog with multiple local variations.
• Handle multiple currencies, tax rules, and languages.
• Ensure compliance with regional requirements.
• Scale easily into new markets without re-architecting.

For businesses that need a central source of truth for product data.

Crystallize is a headless PIM at its core. It gives you the tools to model products with rich attributes, connect them to media and content, and distribute structured data across all sales and marketing channels. PIM, or The Product Universe as we call it, is the foundation of modern eCommerce.

Key benefits:

• Centralize all product information in one system of record.
• Model flexible product structures with attributes, variants, and relationships.
• Enrich products with media, documents, and editorial content.
• Syndicate product data seamlessly across multiple storefronts, apps, and marketplaces.