Understand the Concepts

Crystallize is not just a PIM, CMS, or DAM. It is a re-imagined way to manage structured product information, marketing content, and media in a single engine.

• Model rich product data with attributes, variants, and relationships.
• Add editorial storytelling, documents, and media to support product marketing.
• Localize in any number of languages for global reach.
• Manage everything consistently in one product universe that feeds all your channels.

Think of the Product Universe as the single source of truth for everything you want to sell and how you want to tell the story.

While the Product Universe handles what you sell and how you present it, the Commerce Engine powers the transactions.

• Pricing: Price variants, promotions, discounts, and subscriptions.
• Orders & Fulfillment: Order creation, fulfillment pipelines, and status tracking.
• Customers: Individuals, organizations, and groups with contracts and hierarchies.
• Analytics: Real-time insights into sales, carts, and conversion funnels.

The Commerce Engine is fully integrated with the Product Universe, so structured product data flows seamlessly into your storefront, checkout, and analytics.

Crystallize is a headless commerce platform by design. This means the management UI (App) and the storefronts or apps you build all interact with the same APIs.

• APIs first: Everything in Crystallize is available through GraphQL APIs.
• Real-time data: Access product, order, and subscription data instantly.
• One App, same APIs: The Crystallize App is built on the same public APIs available to you.
• Build anything: Use the APIs to power websites, native apps, POS systems, or integrations with your existing tools.

This gives you full freedom to create custom frontends and workflows while staying connected to one central commerce platform.

Together, these concepts define Crystallize as a composable commerce platform that scales with your business.