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Page Experience

Page experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value.

According to Google, the following signals are essential for delivering a good page experience:

  • Mobile-friendliness. Use Googles’ Mobile-Friendly Test or check your Google Search Console under Enhancements > Mobile Usability if your website/pages are mobile-friendly.
  • Safe-browsing. To check if there are any safe-browsing issues, use Google Search Console under Security & Manual Actions.
  • HTTPS, Make sure the website/pages are served over HTTPS as it helps prevent anyone from tampering with the communication between the website and the user’s browser. Security comes first.
  • Intrusive Interstitials. It is not about not using them rather about using them responsibly.
  • Core Web Vitals. A set of metrics aims to provide you with measurable proxies for Real User Experience/Metrics (RUM). PageSpeed Insights and GTmetrix are excellent tools to measure CWV, among many others.

Importance of Page Experience Signals

While content-related signals outweigh them, page experience signals are all about giving a share of voice to user experience in search algorithms, and we can expect to get even more influence in the future.

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