Headless PIM and eCommerce in Crystallize
Headless PIM allows developers to build tailor-made eCommerce experiences in the frontend framework of their choice. The frontend eCommerce experience is connected with the PIM service via an API. At Crystallize, we believe that a tailor-made approach to continuously improving the customer experience will ultimately sell better online.
Headless or decoupled eCommerce means separating the presentation layer from the data layer or the backend unlike traditional monolithic eCommerce systems like Magento, Shopify, Hybris, and the likes that are tightly connected and have everything running in one single system.
You have two, or more, systems communicating via an API. This opens up flexibility in the architecture like simpler scalability and a choice for developers to implement the eCommerce frontend in the language and framework they prefer. Not one size fits all. Freedom.
Ecommerce today does not simply mean an online webshop. You typically have a webshop, an app, in-store eCommerce, point of sales, and perhaps even a B2B product catalogue. With a headless approach to eCommerce, you can have your products centrally managed in a headless PIM system that delivers the relevant product information to the specific channel in real-time.
You want to future-proof your product information so you can easily add additional eCommerce channels in the future.
Frontend and app technology is developing with lightning speed. You have React, Angular, Ionic, Flutter, Vue, Ember, and many many more. With a PIM service that delivers all your product information and rich content via an API developers are free to choose the framework that is right for them.
A modern approach to ecommerce enables the developers to bring their own frontend. A best of breed vs predefined stack. This approach enables development speed as developers do not have to learn a proprietary templating language anymore.