Core Web Vitals
Core Web Vitals is a set of metrics introduced by Google that aim at helping you measure the quality of user experience on a website. The metrics themselves are a part of a larger set of metrics, Web Vitals, and are defined as the three most important metrics to measure the quality of user experience.
The three core web vitals metrics are the largest contentful paint, first input delay, and cumulative layout shift, and they measure loading, interactivity, and visual stability of the webpage.
- Largest Contentful Paint, LCP: measures loading performance with the perceived time the page’s main content is likely loaded. It should be less than 2.5s.
- First Input Delay, FID: measures interactivity. The time it takes before the user can provide input and should be under 100ms.
- Cumulative Layout Shift, CLS: measures visual stability. The layout should be visually stable and keep a CLS of less than 0.1.
Improving Core Web Vitals has a positive impact on your user experience, and it may have an impact on your search engine ranking. Google already started a couple of times that Page Experience signals (and Core Web Vitals as a part of them) will not be stronger ranking signals than content-related ones.
While we don’t know the actual weight, they are bringing with them in the ranking algorithm, but we know they matter. Have a look at our research on how site speed affects SEO and Google rankings.