Semantic Relations for Rich Product Information
Juicy storytelling sells products online. Digital customer experiences are built on rich product information. Semantic relations add an extra dimension allowing you to relate products and product information semantically. Using product information management (PIM) to centrally orchestrate your products builds the foundation for omnichannel ecommerce.
Rich product information
Digital customer experiences are created with storytelling. Storytelling using rich product information. Consider selling coffee online. Details the customer gets on the farm, bean, fermentation, drying, and even down to the people and stories behind creates a connection with the customer.
Being able to relate a coffee product with information about the farm and even the specific coffee bean allows for richer storytelling. You can also use this semantic relation to build out navigation for e.g. showing other products from the same farm or using the same bean.
Semantic relations are simply references between a product and a supporting product or product information. You can name the relation to add meaning. This is the semantic part.
Examples of semantic product relations are:
- The farm where the coffee is grown
- The coffee beans used in a coffee product
- The manufacturer of a product
- The artist created a painting